Executive Summary: Industry Selected: Automobile industry has been focused in this analysis being one of the fastest growing industry eventhough it’s highly competitive in the recent years. Since 2005‚ there are several changes in the Automobile Industry due to globalization and the demand for high featured cars from the growing economical countries despite the oil shortage which is a challenging the industry. Methodology: Te below analysis of the Global Automobile Industry is based on the PORTER’s
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1. Executive Summary 3 2. Service 3 3. China Market Analysis 3 3.1PESTEL analysis 3 3.2Target Market 5 3.3Competitors in the market 6 3.3.1 indirect competitors 7 3.3.2 direct competitors 7 3.4 Barriers to entry- Porters Five Forces Analysis 8 4. USP of chemical products logistics 9 5. Marketing plan 9 5.1 product 9 5.2 price 10 5.3 place 10 5.4 promotion 12 5.5 people 12 5.6 process 12 5.7 physical evidence 12 6. Conclusion 13 7. Recommendations 13 8 .Reference list 15
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KIA value of Kia’s technology‚ design and innovative approach to brand management PEST MODEL Political: * Give incentive to buy American cars in NA and tariffs on imported cars. * Possible regulation on the number of cares exported or allowed to be * Government related contracts. | Economical: * imported cars face tariffs * Gas prices increasing continuously * Recession hit globally affecting the profit margins. * Due to recession people were looking to buy cheaper cars which
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reducing manual handling‚ aslo improves productivity and customer service. 6. The employment agreement can set out in detail all the rights and responsibilities of employers and employees 7. My Reasons for working in the transport and logistics industry are as follows: • communication skills‚ aptitude for mathematics and computer literacy • good pay and conditions • learn new skills • develop a career path with plenty of opportunities for promotion • gain nationally
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SAMSUNG ELECTRONICS IN THAILAND Final Case Chun Tao Anthony Park Kunihiko Mikuriya Matthew Kostiak Luís Hidalgo Executive Summary This case focuses on the valuing Samsung Electronics‚ which is a major worldwide manufacturer of consumer electronics‚ and its ongoing project aimed at capturing 15% of Thailand’s mobile phone market. It will ask students to study a collection of Thailand’s country data‚ ranging from macroeconomic to cultural
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Political – The political risks are the same in any emerging market and all have to be considered by the possible new organisation. Russia has a reputation for organised crime and corruption which has long been an issue for any investors. There are very strict laws in Russia to do with mode of entry and so the country usually prefers to trade with its former Soviet allies. Potential tourists could be eliminated from entering Russia due to the strict rules on visas for all tourists entering
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Open Government Strengths Weaknesses Opportunities Threats Politics Transparency Everyone’s opinion counts and has the potential to be heard Weakens national security ? Does too many cooks spoil the broth? Who ensures integrity and quality of data? Increased legitimacy and trust by more collaboration & participation from citizens Citizen takeover Too many opinions‚ not enough action (gridlock) Economics Reduced costs by citizenssourcing (Maybe increase
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ADVERTISING INDUSTRY ANALYSIS | SUBMITTED BY: Group 1 | Roshni Nair -46Shashank Sinha - 09Tejo Ram - 20Sweta Jain - 52Ratnesh Pandey - 60Swapnil Pande - 53 | | | | 4/6/2012 | | Introduction The purpose of advertising is to deliver a message‚ usually in order to sell a product or service. It is used to deliver an organization’s message to as many people as possible. The primary functions of advertising agencies are planning and creating advertising campaigns for clients and placing
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The OIL INDUSTRY includes the global processes of exploration‚ extraction‚ refining‚ transporting (often by oil tankers and pipelines)‚ and marketing petroleum products. The largest volume products of the industry are fuel oil and gasoline (petrol). Petroleum is also the raw material for many chemical products‚ including pharmaceuticals‚ solvents‚ fertilizers‚ pesticides‚ and plastics. The industry is usually divided into three major components: upstream‚ midstream and downstream. Midstream operations
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INTRODUCTION OF FMCG INDUSTRY FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries‚ soaps‚ cosmetics‚ teeth cleaning products‚ shaving products‚ detergents‚ other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their
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