MKT 204 Principle of Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond
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PEST ANAYLSIS POLAND THE REPLIC OF POLAND Capital: Warsaw Area:312‚685 sq. Km Official Language: Polish Ethnic Groups:91‚5% polish‚ 0‚94% Silesian‚0‚04% Kashubian‚0‚07% German‚ 0‚07% Ukrainian‚ 0‚08% Belarusian‚ 7‚24% Other Government: Parliamentary Republik Time:Central European time CET( UTC+1) Population:38.501.000 (2011 Census) Government and political conditions: The President is tue head of states The government structure consists of a council
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on new routes from their inception‚ by pitching their fares to be low enough to attract new customers but high enough to provide a satisfactory operating margin. By 1991 Ryanair recorded its first ever profit despite the damage done to the Airline industry by the Gulf war in 1991. Over the next couple of years Ryanair substantially slashed its fares further and managed to open up many new attractive routes. The new formula effected a turnaround in the fortunes of the company‚ and by
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This Industry Risk Ratings report from IBISWorld evaluates the inherent risks associated with the Petrochemical Manufacturing in the US industry. Industry Risk is assumed to be ’the difficulty‚ or otherwise‚ of the business operating environment’. The report looks at the operational risk associated with this industry. Three types of risk are recognized in our analysis. These are: risk arising from within the industry itself (structural risk)‚ risks arising from the expected future performance
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Pest Analysis On Nokia - December 2nd‚ 2010 Nokia Corporation (Finnish pronunciation: [nki]) (OMX:NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinationalcommunications corporation that is headquartered in Keilaniemi‚Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia isengaged in the manufacturing of mobile devices and in convergingInternet and communications industries‚ with over 123‚000 employeesin 120 countries‚ sales in more than 150 countries and global annualrevenue of EUR 41
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Haleeb Haleeb History Haleeb Foods was established in 1986 and its first product was Haleeb milk. Since then‚ it has continued to provide quality products to its consumers with product and packaging innovations. Other products and their dates of launch are as follows: 1997 | Haleeb Asli Desi Ghee | 1998 | Haleeb Cream‚ Candia Skimz Milk Powder | 1999 | Candia Milk‚ Candia Skimz Liquid Milk | 2000 | Tropico Juice Drink‚ Haleeb Dairy Queen | 2001 | Haleeb N ’rish Instant Full Cream Milk
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Each section must be completed before you start the next section. After you have completed the entire workbook‚ you will be ready to develop an international business plan to export your product. Once the business plan is completed‚ an in-depth analysis of your readiness to export can be completed. PPRODUCTS/SERVICES STEP 1: Select the most exportable products to be offered internationally. To identify products with export potential for distribution internationally‚ you need to consider products
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There are two main situational analysis techniques that are used within the industry to do this‚ SWOT and PEEST. Mintzberg and Waters (1985) wrote about the importance of an error free strategy formulation allowing for the most efficient path to be taken when achieving the chosen objective. With the use of a multitude of academic sources and my own notes I shall reveal the importance of this in relation to British Airways’ decision-making process. SWOT analysis The acronym SWOT highlights the
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* * MAN 6930 * * October 3‚ 2011 * * PEST ANALYSIS: PERU * * POLITICAL ENVIRONMENT * Over the past 10 years‚ Peru has experienced great political change following the impeachment of President Alberto Fujimori in late 2000‚ on accounts of bribery and corruption. Since then‚ former Presidents Alejandro Toledo and Alan Garcia as well as current President Ollante Humala have significantly decreased bribery and corruption‚ stabilizing the political climate
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FDI in multi-brand retail will benefit farmers‚ says Bhupinder Singh Hooda GURGAON: Haryana Chief Minister Bhupinder Singh Hooda today said he was in favour of FDI in multi-brand retail from the very beginning. "FDI in retail will help farmers. They will get right prices of their produce because companies will purchase directly from them‚" Hooda told reporters here after the inauguration of Rapid Metro’s trial run. Consumers would also get quality products at comparatively cheaper rates
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