PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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EXECUTIVE SUMMARY Southwest Airlines Co. provides low-fare‚ "no-frills"‚ civil air transportation. The company was incorporated in 1967 and is headquartered in Dallas‚ Texas. As of December 31‚ 2005‚ it operated 445 Boeing-737 aircrafts and provided service to 61 cities in 31 states. The company also provides frequent flyer awards to business partners‚ including credit card companies‚ hotels‚ telecommunication companies‚ and car rental agencies. Southwest Airlines is the fifth largest airline company in
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Southwest Airlines started out as a very small company that was established in 1967. At that time‚ they had only three airplanes and twenty-five employees. Southwest now is one of the most successful major airlines in the United States. With the mission of “dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit” (About Southwest‚ n.d.) has allowed the company to grow to 694 aircraft and 46‚000 employees (Hitt‚ Ireland
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Pest analysis: The following pest analysis has been created for three markets separately. Pest analysis stands for political‚ economic‚ socio-cultural and technological environment. Use of the pest analysis guides our company to work according to the changes taking place in these categories. Moreover good use of the analysis assist the company to avoid taking action that is condemned to failure from the outset‚ for reason beyond its control. The following is a pest analysis created for the
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With Porter five forces framework‚ we identify the sources of competition facing IBM:-1.Threat of new entrantsHigh capital requirement needed to fund R&D and assets make the threat of new entrants relatively low. IBM spends large amount of funds annually for R&D‚ in order to constantly introduce new high-technology and innovative products and solutions to market to maintain its’ competitiveness‚Tougher for new entrants to achieve economies of scale due to experience curve effect. In addition‚ Consumers’
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[pic] Porter’s Five Forces Model: Industry Analysis The External Analysis framework‚ also known as Porter’s five forces‚ is one the fundamental business models widely used by businesses and managements consultants. Originally created by Michael Porter‚ it is applied for assessing market forces within an industry and developing strategic recommendations. [pic] PORTER’S FIVE FORCES Michael Porter had outlined the following 5 key external market forces: Supplier and Buyer Powers
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operations primarily in Ireland‚ the United Kingdom‚ and the United States. Hi Tom below are the necessary informations about the project work. This is the part 1 due for monday. The Industry is Glanbia The industry analysis Using rivers of Globalisation‚ PESTEL and Five Forces Your report should start with "The (your industry) is becoming more competitive due to Main reason 1 Main reason 2 Main reason 3 etc Having outlined the major reasons why your industry is becoming more competitive
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The budget airline industry in Singapore presents an interesting situation for analysis. It has 3 main local players plus a foreign player‚ namely Valueair‚ Tiger Airways‚ Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. There are also possibilities of more foreign budget airlines operating in Singapore‚ and big airlines may also slash their prices to compete with the budget airlines. The higher fuel price‚ terrorist threat and restrictive govt policies
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Introduction Southwest Airlines is a company that aims at having happy management‚ employees and customers. Unlike some companies‚ Southwest welcomes the idea of their employees being members of a labor union‚ agreeing that they need someone to speak for them in an effective way. Sure there are still some issues and differences that need to be worked out but that is what the union is there for. Review/Analysis of the Case As with any relationship‚ there is going to be goals and issues that the
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The European Airline industry has gone through a lot in the past century since the establishment of the first public airline after the World War I. Until a few decades ago most of these airlines were national and at least partially state owned‚ and most of the European countries had at least one‚ with direct government control. Significant change in this only came in the 1990’s with the appearance of the low cost airlines. While the business model existed for some time (first such in 1973 US)‚ the
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