PESTAL Analysis of Serena Hotel Political Pakistan has experienced many political upheavals during the last year of a century and the one thing‚ which the country was lacking‚ is political stability. This had a direct effect upon the policies of the businesses especially hotels management. Although tourism growth was affected all over the world after the 9/11 incident‚ and it had a far reaching negative impact on Pakistan’s economy in general and Gilgit Baltistan in particular‚ as its economy
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time off Severity of the disease. 4. High non-medical costs. criteria examples home economy economy trends overseas economies general taxation taxation specific to product/services seasonality issues market/trade cycles specific industry factors market routes trends distribution trends customer/end-user drivers interest/ exchange rates international trade and monetary issues criteria examples lifestyle trends demographics consumer attitudes and opinions
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SWOT Analysis. Definitions of SWOT profiling‚ SWOT intelligence analysis‚ SWOT tools‚ matrix‚ templates and utilities. Strengths‚ weaknesses‚ opportunities and threats analysis. SWOT analysis definitions‚ descriptions‚ SWOT templates‚ examples and explanations. SWOT profiling & analysis in market & competitive intelligence. Tools and utilities in support of final SWOT analysis. Winword templates‚ screen shots‚ PowerPoint slides and word files. A standard marketing tool for market and
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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PEST ANALYSIS The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment‚ and wherever possible‚ shape that environment. The
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1 PEST Analysis - Banking Sector in United States Product Type: Market Research Report Published by: Synergyst Published: March 2007 Product Code: R739-67 Description PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political‚ economic‚ social and technological analysis. Political factors include government policies relating to the industry‚ tax policies‚
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Competitors analysis Students gave the answer of Q1.4 and analysed 3 competitors of Apple Describe background of IT industry with focus on Apple (5 marks) Use Porters Competitors analysis to analyse Apple (5 marks) 10 facts = 10 marks 1.4 Three different competitors of Apple Inc Describe 3 competitors (6 marks) Use Porters Competitors analysis to analyse competitors (9 marks) 10 facts = 5 marks 1.5 SWOT Most students did well in this question 10 facts = 5 marks Section B 1 PEST & SWOT Only
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Mexico PEST Analysis Executive Summary Mexico has resulted in recent years as one of the most promising emerging economics nevertheless the downturn occurred in 2009 under the influence of the crisis in the United States. In 2010 the economy has restarted its growth trend‚ which according to the forecast will bring the Country among the elites of world economy. This short paper explains the fundamental factors determining Mexico economic growth using the PEST Analysis Framework. In particular
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INFORMATION PAPER Marketing Management ‘PEST’ ANALYSIS AND FIVE FORCES ANALYSIS June 2008 Momtchil Krastev m.krastev@clusterstar.com Profit Center Sofia London School of Economics Information Paper The Firm and the Environment – A fictive amusement park in the UK PEST Analysis and Five Forces Analysis For further information‚ please do not hesitate to contact us: ClusterStar KG Werderstr. 1 86159 Augsburg Germany Office +49 (0) 821 26 12 084 Cell +49 (0) 176 213 003 52 E-mail:
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PEST Analysis Example If you ’re a student of marketing and business studies then you must have come across the term ’PEST Analysis ’. Here are a couple of PEST Analysis examples to clarify the concept further. You cannot imagine the amount of hard work and research that is involved whenever a new product or commercial utility is launched. For that matter‚ any change in the business management and development strategy calls for minute scrutiny of the environment which would form the background
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