An Analysis of the Kenyan Mobile Phone Market Author :Kevin Singh CONTENTS QUESTION1: ANALYSIS OF THE KENYAN MOBILE PHONE MARKET 3 1.1COMPETITION 3 1.2 TECHNOLOGY 4 1.3 FOREIGN TRADE POLICY 5 1.4 ECONOMY 7 QUESTION 2: SUCCESS OF SAFARICOM AND LESSONS FOR OTHER FOREIGN MOBILE PHONE CARTELS AND VENDORS 8 2.1PEOPLE 8 2.2 PRODUCTS 9 2.3 CUSTOMER SERVICE 9 2.4 CONTINUOUS IMPROVEMENT 9 2.5 SOCIAL INVESTMENT 9 2.6 CONCLUSION 10 QUESTION 3 11 3.1 THE LIKELIHOOD OF SAFARICOM LOSING
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CONSUMER BEHAVIOUR AND ITS BUYING PROCESSES ON Mobile Phones SUBMITTED BY:- SUMEDHA .K. NARVEKAR 351 BACHELOR OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF:- FACULTY GUIDE:- MS. VANESSA FURTADO FACULTY‚
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teenagers waste money. I do not agree with this statement‚ because we spend a lot of money on food as most of us spend our time at school or courses. We spend money on clothes because looking smart and fashionable is very important today. We pay for mobile phones and the Internet. However‚ some people argue that teenagers have no idea of how difficult money is earned. I disagree‚ because many teenagers have part time jobs and realize that to make good money they have to be hardworking‚ reliable and intelligent
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Fastest growth in the number of subscribers. • The world’s cheapest mobile handset (US$ 17.2). • The world’s most affordable colour phone (US$ 27.42). • Largest sale of mobile handsets Investment in this industry worth about US$ 24 billion by 2010‚ going by industry estimates owing to the growing number of mobile subscribers‚ which is estimated to increase to 60 billion by 2012‚ according to Standard Chartered Bank‚ implying a mobile in the hands of every second person in the country. TABLE 1:
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DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19 DECISION MAKING 21 REASON FOR CHANGING PHONE 22 WHO INFLUENCES PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL 25 NEW FEATURES 29 FACTOR ANALYSIS 32 INTERPRETATIONS 40 SUGGESTIONS/RECOMMENDATIONS 41 LIMITATIONS 42 ANNEXURE-1 43 ANNEXURE-2 44 ANNEXURE-3 - QUESTIONNAIRE 45 REFERENCES 48 ABSTRACT My project that is “Consumer behavior for mobile phones” is basically is a market research
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Uses of Mobile Phone Every day millions of people are on their phones- talking‚ texting‚ taking pictures. Personally‚ I can’t go a day without my phone. Once I was in such a rush to get to school that I didn’t realize I had forgotten to grab my phone from my desk. Throughout the school day‚ I felt empty and incomplete. I had only forgotten my phone a handful of times in all the years I have owned a cell phone. The day seemed to go on for forever. All I kept thinking about was what things I was
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too much on our mobile devices and‚ perhaps as a result‚ we’re abandoning some real world know-how in favor of convenience. Here we consider what most of us would essentially have to relearn without access to smartphones. Unlike the traditional cell phones‚ smartphones put the Internet in your pocket so you will be able to surf the Internet at any time on your phone. For instance‚ with your smartphone‚ you are able to search recipe websites and locate new recipes to cook. The phone also offers news
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Statistical STUDY Of the brand prefference of mobile Research Advisor: sir zia ur rehman. Prof.Zia ur rehman Presented By: Muhammad Hafeez 223 Muhammad Amjad 240 Muhammad Amir 210 Aoun ali hamid 128 Mussadik hussian 242 SESSION: 2009-2013 For the partial fulfillment of the requirements for the Degree of B.com (hons) Hailey college of commerce University of the Punjab Lahore‚ Pakistan In the name of Allah‚ the Gracious
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to technology more than our own lifes. For example; a child is trying to get their parents attention‚ but the parent is "too busy" looking at their Smartphone. It’s worse when they yell at their child to leave them alone while they stare at their phone. Technology is destroying our future as children and parents and students...etc are controlled by the technological world. Can we let it continue? Should we stop this? Technology has really affected us as a society and might affect as a whole
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Consumer satisfaction towards Samsung Mobile 1. Name of the Respondent____________________________________________ 2. Your sex a. Male b. Female 3. Your age a. Less than 18 years b. 18 - 35 years c. 35 - 55 years d. 55 - 75 years e. more than 75 years\ 4. Who are you? a. Pupil b. Student c. Working people d. Bussiness man e. jobless f. pensioner 5. What do you know about Samsung mobile phones? a. I heard something b. I do not interested in it c. I know everything
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