PEST analysis A PEST analysis is used to identify the external forces affecting an organisation .This is a simple analysis of an organisation’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. Political The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for
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Watson Leisure Time Sporting Goods Devry University BUSN 379 Exhibit 1 WATSON LEISURE TIME SPORTING GOODS | Income Statement | | 200X | | 200Z | Sales (all on credit) | $1‚500‚000 | | $2‚160‚000 | Cost of goods sold | 950‚000 | | 1‚300‚000 | Gross profit | 550‚000 | | 860‚000 | Selling and administrative expense* | 380‚000 | | 590‚000 | Operating profit | 170‚000 | | 270‚000 | Interest expense | 30‚000 | | 85‚000 |
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locations and introducing a dedicated Field &Stream store. (IBISWorld Annual Report 2/2/2013‚ 10-k) Competitive Pricing. This strategy was used in 2009. Dick’s Sporting Goods company position itself to be competitive in price while it doesn’t attempt to the price leader in the market. For example‚ they will lower their price on a specific item if customers found a lower price one from competitors. They aim at offering value to their customers and developing and maintaining a reputation as a provider
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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Retail | Tagline/ Slogan | Go Out There; Tailored by | USP | English Football tailoring | STP | Segment | Apparel for athletics | Target Group | Athletes who play football | Positioning | Sportswear and football equipment brand | SWOT Analysis | Strength | 1. Presence in around 90 countries2. Enduring presence of 85 years in Manchester with launch of kits for them3. Strong management as it is a subsidy of Nike4. Strong brand equity and financial position 5. Excellent branding and advertising
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Tutorial 1: Markets and Organizations Q1. Case Study [pic] Managing external influences First Group (First) is the UK’s largest transport operator‚ employing more than 137‚000 people in the UK and the USA. In the UK‚ it runs rail services carrying around 275 million passengers a year. It is the UK’s largest bus operator and also runs a rail freight business. In the US‚ it operates school transport for nearly four million students a day. The company is seeking to extend it operation in UK
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EXPLAIN THE PURPOSE AND BENEFITS OF PEST ANALYSIS. PEST analysis is used to evaluate the political‚ economic‚ social and technological influences that organizations might face when they are about to start a project. It provides external factors that organizations should take into consideration before they start the projects. In this case study‚ the UNISION used PEST analysis to investigate the external environment surrounding migrant workers; it helps UNISON to identify and understand the reasons
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What is PESTLE Analysis? Originally known as PEST Analysis‚ this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. PEST stands for "Political‚ Economic‚ Social‚ and Technological” factors. Francis Aguilar is referred to as the originator of this tool. He talked about ETPS – Economic‚ Technological‚ Political‚ and Social– as the four important factors for Scanning the Business Environment
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PEST POLITICAL ECONOMIC Over the years‚ the Philippines has gone from being one of the richest countries in Asia to being one of the poorest. It has experienced growth and development since World War II. The current administration under President Gloria Macapagal-Arroyo is aiming for a more rapid growth in the coming years. In 2004‚ the Philippine economy grew by 6.1% surprising everyone. In 2005‚ the Philippine peso appreciated by 6%‚ the fastest in the Asian region for that year
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Dicks Sporting Goods Mission Statement Dicks Sporting Goods‚ “Dicks‚” is a great in store and online retailer that carries a very extensive assortment of name brand products. They specialize in products which range from sports equipment like footwear and apparel to equipment for outdoors activities like hunting‚ fishing and hiking. With a superstore format‚ Dicks offers a wide variety of merchandise from large vendors such as Nike‚ Calloway‚ Columbia Sportswear‚ and Adidas. The company was
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