STRATEGIC GROUP THEORY: REVIEW‚ EXAMINATION AND APPLICATION IN THE UK PHARMACEUTICAL INDUSTRY by Graham Leask & David Parker Graham Leask‚ Aston Business School‚ Aston University‚ Birmingham B4 7ET‚ UK and David Parker‚ Cranfield School of Management‚ Cranfield University‚ Bedfordshire MK43 0AL‚ UK ACKNOWLEDGMENT The authors would like to acknowledge the valuable assistance of IMS Health in the preparation of this manuscript‚ in particular the assistance of Alan Johnson‚ and the helpful
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PEST Analyses A PEST analysis (also sometimes called a STEP‚ PESTLE or STEEP analysis) looks at the external business environment. PEST stands for Political‚ Economic‚ Sociocultural and Technological. Technological factors in this case‚ include ecological / environmental aspects - the second E in STEEP and PESTLE‚ while legislative factors are included under Political (the L in PESTLE). The analysis examines the impact of each of these factors (and their interplay with each other) on the business
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GENDER AND EDUCATION IN THE UK 1. GENDER TRENDS IN EDUCATION. ‘Of all the educational inequalities which form the terrain of policy-making since the Second World War‚ gender has shown the most dramatic shift. Specifically‚ in England and Wales‚ the closure of the gender gap up to age sixteen and changing patterns of achievement in post-compulsory education and training stands as a testimony to this transformation.’ (Arnot et al‚ 1999: 30). The UK has enjoyed formal ‘gender
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A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political‚ Economic‚ Social and Technological environments that affect industries and companies. (PEST analysis is also known STEP analysis). It is now recognised by marketing professionals that in the longer term survival and success of a business is dependant upon the external environment a business operates within. It is not enough to say we have the right marketing
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oil price in UK oil industry. The report also aims to provide how much and to what extent‚ Government policies influence oil prices in UK. Objective of the Assignment: This assignment has been prepared considering a number of objectives. The objectives are: * Identify and evaluate the factors that influence and determine the oil price in UK oil industry. * Understand how and to what extent UK government policies make an impact on the oil prices. * To show the analysis of the current
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The PEST or PESTLE Analysis templates PESTLE analysis template Other than the main headings‚ the questions and issues in the template below are examples and not exhaustive - add your own and amend these prompts to suit your situation‚ the experience and skill level of whoever is completing the analysis‚ and what you aim to produce from the analysis. The context upon which a PESTLE analysis is undertaken can help to determine how to interpret facts and information discovered. |PEST/ PESTLE Analysis
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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Careers in the Industry Ruth Williams HTT/210 5/24/15 Instructor Griffin Careers in the Industry The top three careers that I would choose for myself from the table in Appendix E are; Customer Service Representative‚ Food and Beverage Operations Specialists‚ and Information Management Specialist‚ because I have a love for people and food and these choices will allow me to embark on a career path that would have my undivided attention. Customer Service Representative handles and deals with everything
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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2.1.1 POLITICAL The hotel industry had evolved very rapidly since the opening policy in 1978‚ after that the economy has gradually transformed to a market-oriented one. The reform has created a much better business environment for the hotel industry development (Hornsby‚ 1990). According to Kotler (1996)‚ The political environment is strongly affect hospitality industry‚ political environment is made up of laws‚ government agencies and pressure groups influence and limit the activities of various
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