Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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HOëRSKOOL “Life is not a problem to be solved‚ but a reality to be experienced” NAME: KGWATALALA THABANG SUBJECT: TOURISM STUDENT NO: 1152 GRADE: 11(KEY 6) TOPIC: CONFERENCE TOURISM YEAR: 2014 1.1 Introduction Gauteng is one of the nine provinces of South Africa. It was formed from part of the old Transvaal Province after South Africa’s first all-race elections on 27 April 1994. It was initially named Pretoria-Witwatersrand-Vereeniging (PWV) and was renamed "Gauteng"
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BRAZIL PEST Political environment • Greed and Corruption • Increase in government expenditures • Political stability and emphasis on consistent economic policies and growth • Position of international influence and power (BRIC) • Many environmental restrictions and regulations (Protection of Amazon) • Going into business: • High bureaucracy‚ lack of transparency of rules and slow legal procedures (are hurdles to overcome and make brazil a difficult country to do business in) • The huge
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Introduction Comprehensively‚ we are probably aware that Mass Tourism has the accompanying attributes: (a) involvement of a huge number of people in tourism‚ (b) holidays are being standardized‚ rigidly packaged and inflexible (Karamustafa 2012)‚ (c) it is being mass produced and mass marketed and (d) consumed by tourists that are unconcerned about the local culture or practices. This goes to say that Mass Tourism requires vast improvement in tourism and the need of the involvement of international travel
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Overview of Pakistan from PEST analysis Political Environment After Pakistan was created in 1947‚ there was only one provider of Telecom services in the country under the name of the T&T (Telephone & Telegraph). In 1990 Pakistan realized that it is becoming very difficult to provide Telecommunication services in the country by its own. So Pakistan signed agreement with WTO (World trade organization) according to which a set of regulation has to be formed to provide services in the country‚ promote
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SHOULD SCOTLAND BE AN INDEPENDENT COUNTRY? Prior to 1707 the island of Great Britain housed two separate kingdoms‚ the kingdom of England and that of Scotland‚ although both had been under the rule of the same monarch since 1603‚ they were separate with individual parliaments. However with the acts of union- which proposed the joining of the two kingdoms – passed and both were amalgamated forming the United Kingdom of Great Britain‚ the act also brought them together under the parliament of Great
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1.1 Using the PESTEL framework‚ identify and discuss the key factors in the macro environment that influence the tourism industry. Political: A large influence on the tourism industry can be the stability of government. If the government in unstable it can be viewed as dangerous and unpleasant to visit. This can have a huge impact on that countries tourism numbers. Some governments also choose to make shopping tax-free for tourists‚ as tourists have the right to claim back VAT (Value-Added Tax)/GST
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A subject I have recently analysed is the possible independence of Scotland where I found very strong and opposing opinions about this recent topic. Scottish independence is a relevant and important matter that has been debated for many years but is now at the pinnacle of debate. Both public and politicians have very strong and opposing opinions about independence and throughout this essay I will evaluate the most current and most emotive arguments: those of wealth and cultural identity. Scotland’s
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From the knowledge I acquired from the lectures and other relevant sources of information‚ I would like to analyze the Carrying Capacity on Tourism and the Intangible Cultural Heritage. 1. Carrying Capacity on Tourism Generally‚ tourism carrying capacity is considered as a concept under the circumstance of tourism sustainability. It is based on the evaluation of the greatest potential and ability for a destination to accommodate tourists‚ for instance‚ the destination lifecycle and tourists’ management
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In 1606‚ William Shakespeare wrote and presented a dark‚ psychologically charged story about the evil nature of a man at odds with his conscience in the play Macbeth. Four hundred years later the movie "Scotland‚ PA" takes the play someplace it has never been: 1970’s white-trash America --- not always accurate‚ but clearly connected. Although worlds apart‚ this dysfunctional fast-food fantasy mirrors Shakespeare’s story of royal deception and assassination by capturing elements of character and plot
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