5 People 10 3.6 Process 11 3.7 Physical Evidence 11 4.0 Conclusion 14 5.0 Defining the Segment & Marketing Objective 14 5.1 SMART Objectives 15 5.2 Pestle Analysis 16/17 5.3 Swot analysis 17/18 6.0 Recommendations to changes to the Marketing Mix 19 6.1 Product 19 6.2 Price 19 6.3 Place 19 6.4 Promotion 20 6.5 People 20 6.6 Process
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CURRENT ECONOMIC ANALYSIS OF VIRGIN ATLANTIC AIRLINES: Similarly‚ the economic issues in the industry are also mostly concerned with deregulation. The evolution of industry structure plays an important role in determining the robustness and stability of lower airfares in unregulated markets (2000). Deregulation also keeps airline fares so low as compared to that of other countries. The reason for this is because despite the failure of most entrants since deregulation‚ investors continue to create
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Question 1 Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel‚entertainment and life style and it includes 400 companies world wide. Virgin Group’s date of incorporation is listed as 1989 by Companies House‚ who class it as a holding company; however Virgin’s business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was £5.01 billion. Virgin Group operates from
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Applied Buyer Behavior in Global Context Module Code: MGT 5A1 Applied Buyer Behavior in Global Context Module Code: MGT 5A1 Analysis of Virgin Atlantic Commercial 2010. Available link at: http://youtu.be/lGyp1I39eho Module tutor: Jenny Bratherton Word Count: 2606 Analysis of Virgin Atlantic Commercial 2010. Available link at: http://youtu.be/lGyp1I39eho Module tutor: Jenny Bratherton Word Count: 2606 By Maria Timchenko By Maria Timchenko Table of Contents: 1.
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1998 was a rather trying year for Virgin group of companies. With the hopes for an economic upturn still remaining‚ it is recommended that the Virgin group approach and review‚ with great urgency‚ the matters outlined in this memo. Questions have been raised by many noted publications including the Economist and Marketing News regarding the current financial state‚ brand strength and future of the Virgin group. Many has quipped Mr. Branson and the Virgin group as over-exerting and extending company
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Virgin Atlantics primary problem is that they were operating in the middle of the optimal utility model. Their slogan had become “Offering a First Class service at less than First Class fares”. In which Virgin Atlantic is offering high quality at a low cost‚ which keeps them in the middle and not profitable. It seems that Virgin Atlantic did not take into account that offering a premium service as they were would come at a premium cost for them and when throwing in low cost fares into the mix they
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PEST Analysis of Virgin Media •Political Factor Demand for fixed line telephony is in decline‚ with the rate of decline in lines used by business nearly twice as high as that in the residential fixed telephony market. There is a trend for businesses to replace fixed line telephony with voice-over-internet-protocol‚ or VoIP‚ telephony‚ while residential customers are tending to migrate from fixed line to mobile telephony. However‚ Virgin Media’s fixed line customers may not migrate to the company’s
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Topic Page 1 Introduction 3 2 Introduction – Some more facts 4 3 Introduction – Triple bottom-line 6 4 Triple bottom-line - Virgin Atlantic – Social perspective 9 5 Triple bottom-line - Virgin Atlantic – Environmental perspective 10 6 Triple bottom-line - Virgin Atlantic – Economical perspective 12 7 Sir Richard Branson – Founder of Virgin Atlantic – Introduction and Initiatives 13 “Safety‚ security and consistent delivery of the basics are the foundations of everything
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Executive Summary Virgin Atlantic is one of the leading luxury airline and part of the Virgin Group of companies‚ a highly valued name in United Kingdom and United states. Virgin is one of the leaders in most of the industries it operates in. A major reason for the success of Virgin Air is the CEO of the Virgin group Richard Branson‚ whose vision and dynamic personality has led to one of the most talked about creation and growth of a business group. Richard has been able to use his personality
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relevant emission‚ and other emission during flight travel‚ etc.‚ the industry is referred as ‘dirty’ industry. The airline giant Virgin Atlantic takes the leading role on the war against carbon. As the director of customer experience at Virgin Atlantic said‚ although value of money and product quality are critical issues to take into consideration‚ the passengers of Virgin Atlantic expect more than that. Environmental sustainability has been concerned by more and more people
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