The History of the SONY Slogan. The first version of the logo‚ which was enclosed in a square box‚ was registered as a trademark in 1955. Thereafter‚ the logo went through a succession of changes. In the 1960s‚ when Sony began to seriously develop its brand image overseas‚ the logo was displayed in neon in New York and Hong Kong‚ where it competed with famous and well-established foreign companies. In 1959‚ the catchphrase "Sony -- a worldwide brand born in Japan" was introduced to capitalize
Premium Trademark Logo Brand
LCD vs. Plasma If you are looking at getting a new TV‚ or building a home theater‚ then there is quite a bit of research to be done before you make the plunge. Right now‚ as many of you may know‚ there are two competing technologies for High Definition Flat Screen TV. The first is LCD‚ or Liquid Crystal Display and the other is Plasma TV. You may be asking yourself which technology is better? What are their prospective pros and cons? Well‚ before I get into what you should buy‚ you should
Premium Pixel Cathode ray tube Liquid crystal display
believe that it is important for Sony to manufacture more products in the United States‚ Europe and from suppliers in Asia because Sony needs to remain a globally diversified corporation. The Yen stability against the US dollar has had a negative impact on the financial stability of Sony. When Sony translated US dollars and Euro financial statements into Yen‚ the net assets and earnings ended up being worth less in Yen which in turn dropped Sony’s financial results. Sony needs to work on spreading more
Premium United States dollar Subprime mortgage crisis Currency
Strengths Substantial Brand Identity Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers. The brand remains healthy despite dropping from 25th to 29 in name recognition according to InterBrands 2009 ranking. Interbrand valued Sony brand at $11 million Global Diversification Sony products and services are available throughout the world in approximately 200 countries and territories. The United States market accounted for 17.9%
Premium Sony Blu-ray Disc
PROPERTIES AND CHARACTERISTICS OF COMMON INDUSTRIAL MATERIALS “LCD‚ LED & CRT” LCD COMPOSITION A liquid-crystal display (LCD) is a flat panel display‚ electronic visual display‚ or video display that uses the light modulating properties of liquid crystals. Liquid crystals do not emit light directly. LCDs are available to display arbitrary images (as in a general-purpose computer display) or fixed images which can be displayed or hidden‚ such as preset words‚ digits‚ and 7-segment displays
Premium Cathode ray tube Liquid crystal Liquid crystal display
Sony recognizes that global environmental improvement is the most important issue for humanity in the 21st century. Sony aims‚ through continuous technological innovation and new business initiatives‚ to contribute positively to the natural environment and the dreams of future generations. Recognizing the utmost importance of our natural life-support systems‚ sustainable economic development is the top business priority for the Sony Group. Sustainable economic development means utilizing
Premium Sustainability
Lerner College CAREER SERVICES CENTER 42 Amstel Avenue Purnell Hall‚ Room 004 Monday-Friday: 8 am to 5 pm Phone: 302-831-3160 http://www.lerner.udel.edu/careerservices _________________________________________ BUSINESS STUDENTS’ GUIDE TO WRITING RESUMES What is a resume and why do I need one? A resume is a marketing tool that you use to sell yourself to an employer. It is a written advertisement and summary of your educational background‚ skills‚ experience‚ activities‚ and honors
Premium 2009
Jose Rivera should select to create a corporation for his Toy Builder business. There are many reasons why it would be advantageous for Jose to create a corporation for Toy Builder as opposed to a sole proprietorship or partnership. Jose has a long desired to get into the toy business but it would be wise to separate this desire from his already acquired wealth which he has worked for so many years to accumulate. By Incorporating Toy Builder he creates a liability shield or separation between his
Premium Corporation Legal entities Business law
Company Name | Sony Corporation | Founded | May 7‚ 1946 | Headquarters | 1-7-1 Konan‚ Minato-ku‚ Tokyo 108-0075‚ Japan | Representative Corporate Executive Officers | Chairman and CEOHoward StringerPresident and Electronics CEORyoji ChubachiExecutive Deputy President Officer in charge of Consumer Products GroupKatsumi Ihara | Major Products | Audio‚ Video‚ TelevisionsInformation and communications systemsSemiconductorsElectronic components | Affiliates | Japan: 42Outside Japan: 32 |
Premium Japan Management Sony
Introduction Sony was founded in 1945 by partners Masaru Ibuka‚ (an engineer)‚ and Akio Morita‚ (a physicist)‚and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi‚ Tokyo. Four years later the company developed and produced Japans’ first magnetite-coated‚ paper-based recording tape‚ called Soni-Tape. In 1955‚ the firm began using Sony logo on Totsuko products. The group also launched Japan ’s first transistor radio‚ the TR-55‚ during
Premium Sony