PEST Analysis Using the PEST analysis to assess the macro environment of the newspaper industry shows that the technology and recession are two of the major factors that have been affecting the newspaper industry as well as the socio cultural side. Technology The Internet‚ a powerful and advance technology‚ has changed the model of mass communication. The Internet has had a major impact on the external environment of the newspaper industry and has been gradually substituting the prints. It has
Premium Newspaper Advertising Internet
Telecommunications Industry in India Industry Background The telecom sector in India is a booming market now. India is the world’s second largest mobile phone user with a total subscriber base of 894 million as of December 2011‚ and the third largest internet user with a subscriber base of 121 million as of December 2011. The total market values according to experts are $75.88 billion with a y-o-y growth rate of 26% and generate employment for about 10 million people. The services sector generates
Free Mobile phone GSM
A PROJECT REPORT On A study on Effectiveness Of Advertisement in telecom industry Submitted to:- B.K.School of Business Management‚ Gujarat University‚ Ahmadabad Guided by:- Dr. Prateek Kanchan Submitted By: Sachin chokhawala (1912) ACKNOWLEDGEMENT The satiation and euphonies that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So‚ with immense gratitude‚ we acknowledge all those‚ whose guidance
Premium Advertising
Customer Retention: With Special Reference to Telecommunication Industry in Sri Lanka K. A. Silva Lanka Com Services (Pvt) Limited‚ Colombo‚ Sri Lanka S. T. W. S. Yapa Department of Decision sciences‚ University of Sri Jayewardenepura‚ Nugegoda‚ Sri Lanka samanyapa@sjp.ac.lk ABSTRACT The landscape of the telecommunication industry in Sri Lanka has been changed drastically since the deregulation of telecommunication sector in early 1990s. Number of service providers has been increased
Premium Marketing Telecommunication Customer relationship management
INTRODUCTION Indian telecom is more than 160 years old‚ beginning with the commissioning of the first telegraph line between Kolkata and Diamond Harbour in 1839. In 1948‚ India had only 0.1 million telephone connections with a telephone density of about 0.02 telephone per hundred population. By June 2006 there were 153.42 million telephone (including cellular mobile) connections in the country with a telephone density of 13.96 telephones per hundred population. The Telecom Commission‚ set up in
Free Mobile phone GSM GSM services
up the length and breadth of the country as telecom and power networks. The Indian cables industry offers lucrative scope for stable revenue streams to manufacturers of both power and telecom cables. The report is an application of various Business marketing concepts with respect to the telecom cable industry in India. As an introductory background‚ the report outlines the structure of Indian Telecom Sector. Emphasis has been given to the telecom cables sector going by its higher percentage
Premium Optical fiber Broadband
label plays a large part in portraying an artists’ image to its fan base and the music industry. Once an artist has produced their music and is ready to be made public‚ it is up to the marketing department to make sure that it is made available in all media formats. This is done solely through a range of distribution and promotion campaigns. This case will look at the current situation of the music industry and analyse the effect the new technologies and the digital world are having on record
Premium Record label Marketing Music industry
TELECOM INDUSTRY INDIAN TELECOM INDUSTRY OVERVIEW 315 mn mobile subscribers by September 2010 39 mn fixed line subscribers by September 2010 Crossed 25% teledensity mark in March 2010 10.42 mn subscribers added in month of October 2010 There are 6-7 telcos operating in each of 23 license areas. Airtel‚ Reliance‚ Vodafone & BSNL‚ who are “the Big 4” have 74% market share Growth is expected to continue and even accelerate‚ reaching a projected 496 mn mobile subs by 2010. Fixed
Premium Mobile phone Costs Switching barriers
Revenue Per User AUSPI Association of Unified Service Provider of India BSNL Bharat Sanchar Nigam Limited CDMA Code Division Multiple Access COAI Cellular Operators Association of India DOT Department of Telecommunication DTS Department of Telecom Service EBITDA Earning Before Interest Tax Depreciation and Amortization FY Financial Year GSM Global System Mobile IDC Industrial design Centre ILD International Long Distance ILP Industrial liaison Program IPTV Internet Protocol Television
Premium Reliance Anil Dhirubhai Ambani Group Reliance Communications Telecommunication
The accelerated rate of change in the telecommunications arena is always a topic close to the hearts of all stakeholders in the industry. Analyzing the different dynamics at play in the sector has never been so interesting. The former monopoly environment has been dragged kicking and screaming into an era of almost Adam Smith-like demand and supply‚ something that it was certainly a long way from even a few years ago. So‚ what has changed on both the demand and supply sides of the equation?
Premium Service system Service provider Supply and demand