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    3. (a) training program Companies who work hard to meet the needs of their employees can cultivate a work atmosphere conducive to productivity. Being able to plan for the needs of employees by thinking ahead can help to improve the rate of skilled employees who chose to remain working for a company. Improving the employee retention rate can reduce the money companies spend on finding and training new employees. It is important to consider employees may want or need and what the company can reasonably

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    | Starbucks | Coffee Bean | S. (Strength) | * It is a profitable organization * It is a global coffee brand built upon a reputation for fine products and service. * It has the honor of the Fortune Top 100 Companies to Work for in 2005. * It has strong ethical values and ethical mission statement. | * Company’s marketing strategy * Company’s franchise practice * Intelligence of leader * Company’s business strategy * Outstanding quality of input and output * Experience

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    A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political‚ Economic‚ Social and Technological environments that affect industries and companies. (PEST analysis is also known STEP analysis). It is now recognised by marketing professionals that in the longer term survival and success of a business is dependant upon the external environment a business operates within. It is not enough to say we have the right marketing

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    PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / |   \ | External Analysis |     Internal

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    Source: www.bplans.com Following is a sample business plan of a coffee retail chain. Although Mekong Capital is not demanding a similar standard‚ qualified business plans are expected to cover most aspects of the sample. More samples and information are available on Bplans website (www.bplans.com). Page 1 of 34. Source: www.bplans.com TABLE OF CONTENT 1.0 Executive Summary ......................................................................................................... 3 1.1

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    (A) SWOT Analysis: Strengths – Years of experience working‚ managing and owning a fast food restaurant Good communication skills with customers Friendly attitude with customers and staff Being able to mentor staff as I have years of experience in this field Weaknesses – Health problems Fatigue I have to look after my family which includes young children personally sometimes causing me to work less Opportunities – To franchise and own more fast food

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    tais como: clientes externos‚ agentes e distribuidores‚ fornecedores‚ a competição‚ etc. 3. Factores macro-ambientais‚ tais como: Poderes Políticos (e legais)‚ poderes económicos‚ Sócio-cultural e Tecnológicos. Estes são conhecidos como factores PEST. [pic] Factores Políticos A área política representa enorme influência sobre as regras empresariais‚ e o poder de compra de clientes e outras empresas. Você sempre deve considerar factores como: 1. Quanto estável é o ambiente político? 2. Poderão

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    PART II. 1. How often do you drink coffee? [ ] Daily [ ] Weekly [ ] Monthly [ ] Occasionally [ ] Never 2. When do you drink coffee? (You could choose more than one) [ ] Morning [ ] Noon [ ] Afternoon [ ] Evening [ ] Midnight 3. Where do you drink coffee most often? [ ] Home [ ] Café [ ] Coffee Shop [ ] Other (Please specify) ________________ 4. For what reason would you drink coffee? (You could choose more than one) [ ]

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    MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring

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    Starbucks Coffee‚ Tea‚ and Spices‚ was founded in 1971 in Seattle’s Pike Place Market. The name was later changed to Starbucks Coffee Company. Starbucks later entered the public marketplace through their initial public offering on June 26‚ 1992. Stated Objectives Starbucks has several objectives for success as a company. The objectives are as follows: • “The Company’s objective is to establish Starbucks as the most recognized and respected brand in the world.”(www.starbucks.com) • Focus

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