1. Disney’s biggest failure with EuroDisney was their presumptuous underlying assumption when they began forming their strategy: “We are Disney. If we build it‚ they will come.” Their ethnocentric approach in marketing their product to a highly diverse European culture seems an almost idiotic blunder. In Tokyo‚ Disney succeeded immediately due to their iconic brand and Japanese sentimental attachment to Disney characters. Approaching a European theme park the same way‚ located amidst a French population
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Value chain: Disney toys. Support activities - Admin / Management / Infrastructure Communication between the movie makers and the product designers. Approbation of the different countries to allow the sell of toys. R&D office and firm to design and manufacture products. - Human Resource Management Qualified people to offer a product which is the best quality as possible. Experienced people who know the art of international trades. - Technology Development High technology level
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Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city’s landscape and vibrant‚ diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays‚ HK Disneyland will be competing with local and other country theme park
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downturn. Hong Kong Disneyland was opened on 12 September 2005. Hong Kong was soaked in an atmosphere of jubilance after the Hong Kong government successfully signed contract documents with Walt Disney Company. However‚ series of scandals and problems have popped up since the construction of the theme park‚ and these have badly affected the park’s image. This report aims to compare the benefits and drawbacks of Disneyland to Hong Kong‚ and to assess the influence of Disneyland on Hong Kong in different
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LEGEND MAIN STREET‚ U.S.A. ATTRACTIONS 1 Disneyland® Railroad 2 Main Street Cinema Main Street Vehicles* (One-way transportation only) FRONTIERLAND ATTRACTIONS 22 Big Thunder Mountain Railroad 23 Pirate’s Lair on Tom Sawyer Island* 24 Frontierland Shootin’ Exposition 25 Mark Twain Riverboat* 26 Sailing Ship Columbia* 27 Big Thunder Ranch* hosted by Brawny. (Operates weekends and select seasons only) (minimum height 40"/102 cm) DISNEY DINING 28 The Golden Horseshoe MICKEY’S TOONTOWN
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Disneyland ’s History [pic] One day Walt Disney had a vision. It was a vision of a place where children and parents could have fun together. The more Walt dreamed of a "magical park‚" the more imaginative and elaborate it became. The original plans for the park were on 8 acres next to the Burbank studios where his employees and families could go to relax. Although‚ World War II put those plans on hold. During the war‚ Walt had time to come up with new ideas‚ and creations for his magical park
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Paris is the most important town in France. It’s got a famous cathedral and an important famous tower called Eiffel. It also has a lot of palaces‚ avenues and squares. In my opinion‚ this place is very beautiful to live because all things that it has are fantastic and great. Paris has a famous river called Sena‚ too. You can sail along the river with a ship. There are some interesting centres to go and spend the time like Centre Pompidou. However‚ there are some things about Paris that I don’t
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I have chosen to take a look at the organization in the theme park Disneyland Paris. The question I asked myself is “What do you need to get a successful theme park like Disney World?” the main answer to that question is in my opinion with the following things: - Attractions - Restaurants - Souvenirs shop(s) - Restrooms - Signs Off course there are some other factors‚ like management etc.‚ that you need in order to lead a successful theme park. But some of those are not really relevant to logistics
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Paris Paris is the capital and largest city of France. It is situated on the river Seine‚ in northern France‚ at the heart of the Ile-de-France region. Paris has a population of about 2‚230‚000. Its metropolitan area is one of the largest population centers in Europe‚ with more than 12 million inhabitants. Paris is the most elegant capital of the world so different from the rest of France‚ that it is sometimes called a "city-state." City of all time‚ Paris has preserved signs of the past‚ and the
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SWOT - HOW DISNEYLAND HK CAN RELATE TO THE EMERGENCE OF ANOTHER DISNEYLAND IN SHANGHAI IN COMING DECADES : HOW HONG KONG CAN FURTHER STRENGTHEN THE EXISTENCE OF DISNEYLAND IN HK FOR BREAKEVEN SAKE: WHAT OTHER STRENGTH HK DISNEYLAND CAN SUSTAIN TO SURIVIVE FOR SHANGHAI DISNEYLAND BEING OPENED IN FEW YEARS LATER WITH DECREASE OF VISITORS FROM MAINLAND . WHAT IS THE WEAKNESS OF HONG KONG DISNEYLAND THAT CANNOT ATTRACT ENOUGH VISITORS TO MAINTAIN BREAKEVEN WITHOUT SUBSIDY FROM HK GOVERNMENT
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