PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
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PEST Analysis of Indian Market for the Apparel Industry 1. Political Factors: The proliferation of international trade and liberalization of the global trade regime has dawned in India with the implementation of several programs by the Government of India (termed as GOI from now onwards in the report) to help the textile and apparel industry adjust to the new trade environment. In 2000‚ the GOI unveiled its National Textile Policy (NTP) 2000‚ aimed at enhancing the competitiveness of the textile
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The implications of an ageing population for the UK economy Garry Young garry.young@bankofengland.co.uk The views expressed in this paper are those of the author and do not necessarily reflect those of the Bank of England. I am grateful to seminar participants at the Bank of England‚ Financial Services Authority and National Institute of Economic and Social Research and two anonymous referees for comments on earlier drafts. This paper has been prepared as background to a study on the implications
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IMPACT OF INFORMATION TECHNOLOGY ON MARKETING: A CASE STUDY OF AIRTEL COMPANY (Abstract) Information technology affects marketing in many ways. Some of these save labor and provide service. Others create entirely new products and new organizational forms. Still others enhance marketing operations in ways that can change their character. An example of the latter is now taking place behind the scenes in the consumer packaged goods industry‚ where a new generation of data is producing a discontinuity
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KILL PESTS?” SUBMITTED BY: LOUIE ANNE C. DIVINAGRACIA SUBMITTED TO: MADEL F. VALENCIA I. INTRODUCTION A. Background of the study We all know that insects can be seen everywhere and the only way to prevent these insects are to use insecticides. For us‚ a house is a place of residence. It is usually a place in which an individual or a family can rest‚ store personal property‚ and prepare food in able for the house fulfils its function‚ we need to eliminate some factors that disturb
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are low and economic conditions are correct. This means if the business is expanding‚ more employees are needed to fill in job roles within the business‚ therefore increasing the work rate of the workforce with a larger facilitated area. Social factors- Relate to pattern of behaviour‚ tastes‚ and lifestyles. A major component of this is ethical issues regarding employees‚ their ethnic background also have to be considered‚ demographics
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and almost everything in the country‚ so how has it and will it influence the real estate market. In recent history stats have shown that the number of sellers selling due to emigration has doubled and this is mostly due to political instability. Factors that are also indirectly influenced by politics are things like rising inflation due to global food and oil prices which diminishes monthly disposable income. This all leads to a rising household debt-to-disposable-income ratio‚ he says. Even though
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A PEST Analysis Report of HSBC Introduction HSBC holding plc is a global banking and financial services company headquartered in London‚ United Kingdom. The business of HSBC includes personal financial services (retail banking)‚ commercial banking‚ global banking and markets (investment banking)‚ and private banking. HSBC holding was founded in 1991 by the Hongkong and Shanghai Banking Corporation. The bank’s first branches were original opened in Hong Kong and Shanghai in 1865. HSBC lists
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activities and future plans are constantly affected by the internal and external environmental factors. Identify these external factor and explain in detail primarily how the external factor have or would influence your organization in its strategic planning . Elaborate your answer with example. Organizational activities and future plans are constantly affected by the internal and external environmental factors. For success in the present world‚ one need to consider not only the internal environment
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Introduction: I was asked to prepare a PEST (political‚ economical‚ sociological and technological) analysis report for two companies of my choice. I decided to choose firms from the leisure industry and then compare them. I analysed the business environment and ethical factors that affect the leisure industries as a whole. In my report I will distinguish between the impacts on the different political‚ economical‚ sociological and technological factors and will then draw conclusions based on my
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