Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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Café Cadbury A Cadbury Schweppes Case Study Introduction Cadbury Schweppes has a very extensive history that could date back to the late seventeenth and early eighteenth centuries when the independent businesses of Schweppes and Cadbury were originated. However‚ it wasn’t until their merger in 1969 that they started on the road to becoming one of the world’s largest supplies of non alcoholic beverages‚ and chocolate and sugar confectionery. Over the last 34 years‚ Cadbury Schweppes has acquired
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Consumer Behavior (MKTG2101) Introduction Background of Cadbury Company ’ ’There ’s one product that sells in good times and bad - a bar of chocolate”. It has been an axiom of Cadbury Company for generation. Today‚ the company which was opened in 1842 by John Cadbury‚ Is the global leader in the chocolate confectionery manufacturer. The beginning of Cadbury journey is when John Cadbury opened up a shop in Birmingham and sold coffee‚ tea‚ drinking chocolate and cocoa. In the later stage‚ John’s
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Restaurant PEST Analysis: A PEST analysis is a business tool that can help determine the macroeconomic factors that will impact a business. Specifically a PEST analysis measures the political‚ economic‚ social and technological factors that impact a business. A PEST analysis of a restaurant can be useful for determining if the environment is appropriate for such a business. Political Factors * Political factors deal with the degree to which the government influences and controls businesses. For
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profit for the first time in 20 years. Because of this Tesco needs to use a PEST (Political‚ Economic‚ Social and Technological factors) analysis as it will allow the business to build their vision for the future and help them to avoid further decreases in profit. Good use of PEST Analysis would also help Tesco to avoid taking further action that would result in failure for reasons beyond their control e.g. the recession. PEST analysis is used to analyse business markets‚ industries‚ segments or the
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corporate governance developments in the UK began in the late 1980s and early 1990s in the wake of corporate scandals. Cadbury Report (1992) defines ‘Corporate Governance as An Act of governing by the board of Directors”. Financial reporting irregularities led to the establishment of the ‘Financial Aspects of Corporate Governance Committee’ led by Sir Adrian Cadbury. The resulting Cadbury Report published in 1992 outlined a number of recommendations around the separation of the role of an organisation’s
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Open Government Strengths Weaknesses Opportunities Threats Politics Transparency Everyone’s opinion counts and has the potential to be heard Weakens national security ? Does too many cooks spoil the broth? Who ensures integrity and quality of data? Increased legitimacy and trust by more collaboration & participation from citizens Citizen takeover Too many opinions‚ not enough action (gridlock) Economics Reduced costs by citizenssourcing (Maybe increase
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view on an international well-known organization-Nokia Corporation on highlighting the basic purpose of management including ensuring the organization’s goals are achieved in an efficient and effective manner and perform the following tasks:- A.) PEST Framework. B.) Departmentalized by geographic location. C.) Social Responsibility. 2.0 NOKIA CORPORATION 2.1 Company Background The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise
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PEST Analysis of Nokia PEST analysis identifies the political‚ economic‚ social‚ technological‚ environmental‚ and legal factors that of which directly affect a company. Political Factors Political/Legal environment are usually considered as one because they are enforced by the nation’s government. It is vital for Nokia’s operation because different nations with their respective government have different Political/Legal platforms respectively; Nokia operating on global level must abide to
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to PEST analysis PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political‚ Economic‚ Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates. However‚ it must be followed up by consideration of how a business should respond to these influences. The table below lists some possible factors that
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