Running head: ANALYSES FOR KRAFT FOODS Porter’s 5 forces and PEST analyses of Kraft Foods. MGT 599 Module 2 SLP ABSTRACT This paper will show the various analyses of Porter’s 5 Forces upon Kraft Foods as well as a PEST analysis of external factors influencing the company. Porter’s 5 Forces are industry environments: 1. The threat of new entrants to the foods industry (low) Online grocery shopping is proving to be a formidable threat. (Food Retailing Industry
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Integrated Pest Management of palm oil Control of Oryctes rhinoceros Oryctes rhinoceros‚ as has been indicated in the section on zero burning‚ is a severe pest in such replants. A combination of fore-described cultural‚ chemical and biological control is now being used in an integrated manner to successfully manage outbreaks of the pest. Bagworms and Nettle Caterpillars Bagworms and nettle caterpillars are opportunistic pests that can devastate large areas of oil palm if not detected
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BACKGROUND. UNILEVER KENYA LIMITED Introduction: Unilever Kenya Limited manufactures and markets food‚ home‚ and personal care products. It was registered in 1949 as East African Industries Limited and changed its name to Unilever Kenya Limited in the year 2000.Unilever Kenya Limited operates as a subsidiary of the Unilever Group and is headquartered in Nairobi‚ Kenya. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5644912 (Accessed on 8 September 2010) Customer
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Unilever and Competitor Strategies Firm Strategy Highlights Rationale for Strategy Pros/Cons Unilever -Uses aggregation standardizing products with emphasis on scales -Keeps brand consistent across borders‚ also good at adapting brands to local markets.“Think globally‚ act globally” -Have many brands that are not under the Unilever name -Have a strong diversified brand portfolio -Unilever ensures that products are specific to the needs of all customers‚ while still standardizing and creating
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Introduction Dove Inc. is a well-known body care brand that has played a key role in the body care industry since it’s introduction in 1955. Many women identify with Dove because of their large array of products that are available to them and because of their strong advertising campaigns. In January 2010‚ Dove Inc. launched their new product line that was to cater specifically to men. Initially‚ Dove Men+Care was advertised to gain recognition by a female target base. After women were familiar
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Global Strategy Advisors. . . Challenging boundaries and beyond February 19‚ 2006 Unilever Unilever House‚ Blackfriars London EC4P 4BQ‚ United Kingdom Sent Via Electronic Mail RE: Strategy Analysis Ladies and Gentlemen: At the request of the Board of Directors of Unilever‚ we provide herein our analysis of the Personal Products Industry and a strategy analysis of both Unilever and its biggest competitor‚ Procter & Gamble. The enclosed analysis also provides recommendations for Unilever to improve
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Unilever’s portfolio Before the analyzed period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover‚ the production of some goods (e.g. soap) served as a basis for a new business development (chemicals) and related diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s
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Unilever Group ANALYSIS for NYSE : UL JANUARY 30‚ 2013 SKIN & HAIR CARE (DOVE‚ LUX) $ 39.65 Trefis Estimate $ 40.37 $114.3 B MKT CAP Market Price Unilever’s Skin Care & Hair Care Market Share 5 Global Hair Care Market Size 6 Global Skin Care Market Size 7 EBITDA Margin of Dove‚ Lux Skin & Hair Care 8 BECEL‚ BLUEBAND‚ KNORR‚ HELLMANN’S Unilever’s Market Share of Grocery 10 Global Market Size of Grocery 11 $112.3 B MKT CAP See the Full Analysis for Unilever Group on Trefis
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MarketLine Industry Profile Personal Products in the United States February 2013 Reference Code: 0072-2124 Publication Date: February 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED United States - Personal Products © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0072 - 2124 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The United States personal products market grew by 1.6% in 2011 to reach
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Global food product: Leader- Nestle NIL (next in line)- Kraft UP: Asia Pacific DOWN: Europe/US --------------------------------------------------------- Global beverages 1.75 trillion USD to 1.91 trillion USD by 2015 Non Alcoholic Leader - Coca Cola NIL- Pepsi Alcoholic Anheuser Busch UP: Asia Pacific DOWN: Europe --------------------------------------------------------- Global Tobacco 442 billion usd to 490 in 2014 Top: Cigarette Leader: Phillip Morris (17% market
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