Chinese Tea: Chinese Tea has a very long and complex history that dates back a few millennia. According to Chinese legends‚ a Chinese inventor and emperor was the first person to discover tea in 2737BC. It is said that the emperor liked his drinking water boiled before he drank it so it would be clean‚ so that is what his servants did. One day‚ on a trip to a distant region‚ he and his army stopped to rest. A servant began boiling water for him to drink‚ and a dead leaf from the wild tea bush fell
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Per 0 10 January 2013 Green Tea Green tea is an essential part of people’s everyday life around the world; it is tasty and healthy but is that all there is to it? Most people in Europe and Asia prefer green tea over other beverages as it is light and energizing. China‚ where tea came from‚ is the center of green culture; Chinese people have much higher life expectancy due to living healthy and drinking green tea. As many people know “the history of green tea began in China” (Learn all about
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TEA Dr. B.L. Wedzicha of t h e Procter D e p a r t m e n t of Food Science‚ U n i v e r s i t y of Leeds‚ describes t h e c h e m i s t r y of black t e a manufacture Tea is the m o s t w i d e l y c o n s u m e d beverage in the w o r l d . The economic importance of an annual w o r l d production of tea estimated to be in the region of 1-1·5 million tonnes has resulted in considerable attention being paid to the understanding of the chemical and physical changes w h i c h take place during tea
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Within the tea industry‚ the green tea is one of the fastest growing segments due to increasing health consciousness along with enhancing consumer awareness about the health benefits of green tea. According to the World Health Organization‚ by 2015‚ the overweight population is expected to cross 1.5 billion and mounting healthcare costs in the U.S. alone would reach more than $117 billion; all this is creating significant opportunities for weight management products such as green tea. The global
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Tea is soothing‚ a quality to be craved in these stressful days. It is more subtle than coffee and meant to be sipped‚ not gulped. A cup of tea has less caffeine than a cup of coffee — half the amount or less. From a single evergreen plant‚ camillia sinensis‚ come the thousands of nonherbal teas consumed around the world. The variety depends on where the tea is grown and how it is gathered and processed. Some variables that determine the type of tea are whether the tea is made from long leaves or
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consumption of tea” Submitted by: VAGHELA VIJAY J. Roll no. 47 TYBBA (marketing) Guided by: Mr. Zakir A. Patel Assistant professor Submitted to: Naranlala College of Commerce & Management‚ Navsari Veer Narmad South Gujarat University‚ Surat In partial fulfillment of the requirement for award of degree of BBA Year- 2010-2011 CERTIFICATE This is to certify that the project report on “Consumer behaviour towards consumption of tea” is submitted
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SWOT Analysis Strength 1. Strong back end integration‚ it plants as well as process the tea 2. Very large installed capacity of tea factory of 1.5 million kg/annum 3. Operates its own wholesale outlets at Indore‚ Jaipur‚ Kanpur‚ Allahabad 4. Have a diversified portfolio of investments in various industries 5. Estates located in quality tea producing belts in Jorhat district in Assam Weakness 1. No technology has been imported from abroad and the company thus lacks operational efficiencies
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It’s a well-known fact; tea was a tremendously popular item during the times of the colonists. The British East India Company‚ which was the main supplier of tea at the time‚ had found itself in near financial ruin. Britain believed that they could fix the situation by passing the Tea Act of 1773. They assumed it would be extremely beneficial to both the company and the colonists; however‚ they were profoundly incorrect. The Tea Act stated that the British East India Company could sell directly
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Tea and coffee are the two most common drinks in the world that are available almost everywhere in various different forms. Both these drinks can be consumed at any time of the day and can be hot or cold. These drinks are different from the plant they are derived from‚ the taste‚ the process by which they are made and benefits they offer. Tea is a very popular drink in today’s culture in almost every country; they can be served hot or cold‚ with flavors‚ milk‚ lime‚ lemon‚ masala‚ etc. All the
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Tea Industry of Pakistan Pakistan‚ a country of tee-totallers due to the Islamic ban on alcohol‚ is one of the highest per capita consumers of tea in South Asia. Local tea importers speculate that this is due to a limited choice of beverages. Pakistan is the third largest tea importer in the world after Russia and the UK and consumes about 155 million kg of tea every year (of which about 130 million kg is imported).On average‚ each Pakistani consumes about a kilo of tea a year‚ a total of approximately
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