VIKALP | TEA CHAIN CASE STUDY: CUTTING CHAI | TEAM: BEATNIK MEMBERS: ANJALI DAS: 9724922889| anjalidas13@micamail.in SANKETA KAPSE: 9725013788| sanketa13@micamil.in SAUMYA TEWARI: 8980357691| saumya13@micamail.in CREATE A BRAND NAME AND A SUITABLE TAGLINE Brand Name: Cutting Chai Tagline: Brewing Reminiscences Since the theme of the tea house is Nostalgia‚ we intend to make every customer relate to his or her life’s reminiscences once they set foot into “Cutting Chai” tea house. DESIGN
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INTRODUCTION Bangladesh is a small tea producing country sharing 2% of the world’s Tea production. Tea is an agro based‚ lab our intensive and export oriented sector and plays an important role in the national economy through export earnings‚ trade balancing and employment generation. Our Tea industry dates back to 1857 when the first tea garden was established at Malnicherra in Sylhet District. Today we have 163 Tea Gardens with a grant area of 1‚15‚757.41 hal of which 52‚317.21 hal or 45% is under
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Revolution. This event was known as The Boston Tea Party‚ taking place in Boston‚ a city in the British colony of Massachusetts. Massachusetts Patriots were in immense disapproval on how parliament was trying to monopolize the market on American tea importation granted to the East India Company (Boston Tea Party). The East India Company was a failing British corporation. This Company was on the verge of bankruptcy. They had millions of pounds of unsold tea that sat in warehouses. The idea was to persuade
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revenue of the RTD sub‐category as a whole‚ and this decline is underpinned by the departure of the highly profitable 18‐30 year old ‘aspirational drinker’ adult market segment. So‚ we need to think out new strategy to get the losing market back. PEST Analysis: Political: The alcoholic beverage industry faces political challenges. Specifically‚ in international markets‚ we should consider like civil conflict‚ governmental changes and restrictions concerning the ability to relocate capital. The
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The Benefits of Green Tea Do you know the benefits of green tea? Certainly‚ the answer is “yes”. Nowadays green tea is very popular not only in Thailand but also around the world because it has variety of taste‚ for example‚ lemon honey‚ Japanese rice and original tastes. Moreover‚ it also has a lot of health benefits‚ for example‚ it controls the weight naturally‚ resist the oxidation‚ and it helps in body detoxification. The first benefit of green tea is it helps to control body weight naturally
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SECTION 1: PEST Analysis Royal Dutch Shell plc also known as Shell is an Anglo-Dutch multinational oil and gas company. It’s headquarter is located in The Hague‚ Netherland while its registered office is located in London‚ United Kingdom. Shell is the world’s second largest revenue company and it operates in over 90 countries and has 44‚000 service stations worldwide. PEST analysis‚ “Political‚ Economic‚ Social and Technological analysis” is the external macro-environment in which a firm operates
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Indian tea industry: A SWOT analysis Strong domestic market Monojit Dasgupta With tea prices rising‚ the tea industry is on the upswing again after several years and the expectation is that the trend will persist. But the industry is not without its challenges. The following is the SWOT analysis. Strengths The diverse agro-climatic conditions prevailing in the tea growing areas of India lend themselves to the production of a wide range of teas – black‚ (CTC‚ orthodox)‚ green teas and organic
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Situation Analysis In 2003‚ Rwanda government wants to transform tea industry that produces in the country into global market. To face with global competitors‚ the government believes that the industry should develop diversification and value-added product to improve quality and productivity as well as maximize revenues so the government moves the industry into private investors to attract technology‚ management expertise and stimulate the country’s plantation to invest in a higher quality product
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Afternoon tea Tea in England was initially served in coffee houses. Due to high taxation it was expensive‚ and only affordable for the very wealthy. Despite the cost‚ tea drinking became widely popular‚ and tea sellers such as Thomas Twining started selling dry tea‚ so that ladies who could not frequent the coffee houses could enjoy it. Tea was very valuable‚ and was kept by the lady of the house rather than in the care of the housekeeper. It was the lady of the house also who would serve the tea‚ in
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The Tea Act was a significant occurrence that affected many colonists which passed by Parliament in May 10‚ 1773. The tea act affected the people during that time‚ because the British wanted the colonists to only buy one brand of tea called the East Indian tea brand. Americans needed tea because the water was dirty and they could have gotten sick if they were to drink it. Britain wanted them to only buy one brand of tea because the East Indian tea brand was not doing so well at the time and Britain
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