followed by a well-referenced and well-researched PEST analysis that will highlight the most important and relevant factors that could have an impact on the business. Once the pest analysis has been completed‚ the report will be concluded by recommended changes to the marketing based upon the findings of the PEST analysis. Brief Introduction to Travel lodge Travelodge Hotels Ltd (Travelodge) is a budget hotel company based in the UK. The company was established in 1985 by Lord Forte. Travelodge
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External Environmental Analysis on PEST‚ PORTER’S FIVE ANALYSIS & SWOT Introduction The purpose of this report is to examine the external environment in Malaysia that affected Gucci‚ one of the Italian high fashion luxury brand. PEST analysis‚ competitive analysis and SWOT have been used by investigators to achieve the target. Gucci- Company Overview Gucci is among the sophisticated international fashion company which produces high quality of clothing‚ fragrances‚ accessories‚ handbags and
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known as a company that creates electronic devices for consumers. They make products such as‚ laptops‚ smartphones‚ storage devices‚ and servers. They were founded in 1976 in Taiwan‚ and their main headquarters remain there. Acer currently employees over 7‚700 people worldwide and have major operations in China‚ U.S.‚ Australia‚ and India. The company has made some key acquisitions over the years including; Gateway‚ Packard Bell‚ and Texas Instrument. The biggest acquisition to the company was Gateway
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Three Differences Between Taiwan and the U.S. It is always possible to find some differences and similarities between two countries. There are so many aspects one can compare like topography‚ culture‚ education‚ language‚ economy‚ government and so on. Taiwan and the U.S. have three interesting differences: topography‚ culture and education. First of all‚ the topography of Taiwan island and American mainland is totally different. Because of this reason‚ the weather and the common transport modes
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to deal with. The following PESTEL analysis is an outline of the factors that impact these challenges. Political Japan’s political environment is very stable and has been for a long time. The country had encountered some hard times during the 1990’s but nothing to seriously affect the operational strength of its governmental system.
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Introduction The aim of this report is to understand the consumer’s behaviour and consumer’s perception on IKEA home office furniture and market strategies in terms of brand awareness‚ design‚ price and service. As the consultants of IKEA Company we found from the secondary research that the number of self employed people at home increasing steadily and most of them work at home (Mintel report 2006). The market trend is that people working at home‚ with technological advances and more businesses
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PEST ANALYSIS OF TATA MOTORS PEST ANALYSIS POLITICAL Since Tata Motors operates in multiple countries across Europe‚ Africa‚ Asia‚ the Middle East‚ and Australia‚ it needs to pay close attention to the political climate but also laws and regulations in all the countries it operates in while also paying attention to regional governing bodies. Laws governing commerce‚ trade‚ growth‚ and investment are dependent on the local government as well as how successful local markets and economies
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Comparisons of Taiwan and China in Respect to Education Education is huge toss-up in today’s unstoppingly reforming society and workplace atmosphere. China’s educational system has been very distinct in terms of the nature of schooling. That is‚ due to the nature of large population‚ the way the education works and demand for higher levels of education has been unprecedented in certain regards. Due to the former and the latter‚ the competition to entering school of tertiary-education has set a
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Three Types of Ethnic Restaurants in Taiwan Taiwan is a veritable paradise for food lovers. Even though Taiwan is fairly small‚ it offers a wide diversity of ethnic restaurants. This trend gives ideas to the restaurant operators for trying to diversify the food choices. Ethnic restaurant is one of the ways that the restaurant operators are trying to capture their customers’ attention. The feature of the ethnic restaurant is that they create something new without leaving their hometown. There
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* * MAN 6930 * * October 3‚ 2011 * * PEST ANALYSIS: PERU * * POLITICAL ENVIRONMENT * Over the past 10 years‚ Peru has experienced great political change following the impeachment of President Alberto Fujimori in late 2000‚ on accounts of bribery and corruption. Since then‚ former Presidents Alejandro Toledo and Alan Garcia as well as current President Ollante Humala have significantly decreased bribery and corruption‚ stabilizing the political climate
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