& Structure of Lesson Business Environment • • • • What does the business environment comprise? Use of PEST analysis Influences and drivers for change Glocalization Title of Slides Learning Outcomes At the end of this lesson‚ you should: Understand the nature of the business environment which includes ; • What does the business environment comprise? • Use of PEST analysis • Influences and drivers of change • Glocalization Title of Slides OPENING QUESTION WHERE
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APA citations to support your statements‚ explain what a PEST table is and why it is important to an organization (1-2 paragraphs). Pest Analysis is a frame work that strategy consultants uses to scan the mirco environment in which the firm operates. (Value Based 2013) PEST is Political‚ Ecomonic‚ Social factor and Techonolgies factors. Companies will use this in workshops and it will make the managmenets brainstorm techniques using PEST for strategic plannings‚ marketing planning or development
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Stella Artois BA 330‚ Grantham University Abstract Stella Artois was a beer brand who in 2006 received a reputation to being known as “a wife beater brand” due to domestic violence cases involving the brand. To turn this perception around the company begin emphasizing the history and values of the Artois brewery. To help with communication they created an online experience for the consumer‚ with short films‚ interactive film and gaming as well as 3D gaming. This allows the visitors to be
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stepmother‚ Stella. In the beginning‚ she is depicted as young girl who struggles to accept the changes in her life. Her parents have decided to separate ways as their marriage fails with the emergence of Stella‚ the new woman in her father’s life. Claudia finds it difficult to accept Stella at first but despite Stella’s effort to be friendly to her. However‚ one eventful incident changes their relationship. The dinner party to celebrate her father’s birthday breaks the ice between Stella and Claudia
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SCENE I Stella is a transfer student in a famous university .In the beginning of her first semester‚ her teacher asked her to introduce herself. Teacher: Nice to meet you Stella‚ could you introduce yourself to everybody? Stella: Sure. I have a dream‚ that is‚ to have a colourful life in the next four years. First I’ll do my best in studies‚ not only for scholarship but also for myself. Second‚ i’d like to make some new friends in my university life. With no doubt‚ Stella will be a star in the
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The Significance of Stella Kowalski In Tennessee Williams’s play: A Streetcar Named Desire‚ Stella Kowalski is torn between two important people in her life. On one hand‚ there is Stanley Kowalski; her aggressive husband who she is having her first born with. On the other hand‚ there is Blanche Dubois; her young‚ frail sister who is the only part of her past that she has left. Stella made the choice in the end of the play to put Blanche into psychiatric care‚ but stay with Stanley even though he
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PEST ANALYSIS Political- Hong Kong is politically stable‚ there would rarely be any political factors that will interrupt and slow down the company’s growth. Hong Kong doesn’t have goods and services tax so this allows McDonalds to have lower expenses and they can maximize their profit. The international operations of Mcdonald’s are highly influenced by the individual state policies enforced by each government. Economic- The economic collapse has caused Hong Kong to enter the recession stage in
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Reinventing Stella Artois Louis O. Rollins 1/31/2014 Marketing 506: Marketing Management Dr. MaryAnn Lamer Case Analysis Summary Stella Artois‚ what was it and how could it be made into a brand that would be known globally? The company Interbrew had a vision to make one of its premium brands globally known as a brand of quality taste and good times. Interbrew chose Stella Artois it has a long heritage in the European community; it has history of brewing beers dating back
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1. Should Interbrew focus on the home market? 1)The international beer market is a large and growing one with consumption levels at 1.3 billion hectoliters (hls) annually. Surprisingly‚ the top 4 breweries account for only 22 percent of the total beer market. This means that the profit margin for these breweries is significantly smaller than that of top companies in the tobacco‚ soft drink‚ and spirits industry which are far less fragmented. With this in mind there is great potential if Interbrew
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PEST ANALYSIS Stationary Businesses do not operate in a vacuum. The stationary business world is dynamic and to achieve competitive edge we should need to understand the dynamics of stationary industry and business . Our Organizations face problems from external factors which can affect products‚ policies‚ people and profits. To understand and evaluate external factors‚ we undertake what is called a PESTEC Analysis. * Political factors that affect businesses include new legislation such as the
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