of strategic analysis‚ including PEST and/or SWOT analyses‚ and Michael Porter’s five forces model. http://www.bnet.com/topics/strategic+analysis http://www.ehow.com/about_5085518_reason-use-swot-pestle-analysis.html PEST Analysis The PEST analysis is a framework that is used during strategic analysis to scan the external macro-environment in which a firm operates in. PEST is an acronym for the following factors Political Legal Social Technological PEST factors play an important role in
Premium Strategic management SWOT analysis Management
"In 1897‚ Felix Hoffmann created a new industry. He found a way of adding a cluster of two extra carbon and five extra hydrogen atoms to a substance extracted from willow bark. The result is known to chemists as acetylsalicylic acid. To everyone else it is known as aspirin. It turned Bayer‚ the dye-maker Hoffmann worked for‚ into the world’s first modern drug company." Geoffrey Carr‚ The Alchemists‚ The Economist - Feb 19th 1998 Today’s Pharmaceutical Industry is characterized by several important
Premium Pharmaceutical industry Pharmacology Generic drug
APPLE COMPUTER CASE ISSUES Core Competency (CI#1) : Apple design‚ develop and market numerous product and service lines. They sell their products to education‚ consumer creative professional‚ business and government customers. While apple seems to display numerous products and conduct business on different segments‚ it is legitimate to wonder what the company is really good at? Too much diversity is exactly what crushed Apple during the John Scully days. Cannibalization (CI#2): Through January
Free Apple Inc. Steve Jobs Vice President of the United States
I. CURRENT SITUATION A. CURRENT PERFORMANCE Wal-Mart is the world’s number 1 retailer‚ with more than 4‚800 stores‚ including 1‚475 discount stores‚ 1‚750 combination discount and grocery stores (Wal-Mart Supercenters in the US and ASDA in the UK) and 540 warehouse stores (SAM’s Club). Nearly 75% of its stores are in the US‚ but Wal-Mart is expanding internationally. Wal-Mart is the number 1 retail in Canada and Mexico. The company also owns nearly 38% of Japanese supermarket chain SEIYU. Wal-Mart
Premium Wal-Mart
Addidas- You are consultant of the company. PEST/SWOT etc IntroductionAdidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surnameAdi Dassler‚ who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer‚ to recognize Adidas is three parallel stripes of the samecolor.Slogan: ?IMPOSSIBLE IS NOTHING?1. History 1949-2005Due to the death of Adolf?s son (Horst
Premium Adidas
History [edit] Beginnings Adolf ("Adi") Dassler started to produce his own sports shoes in his mother ’s wash kitchen after his return from World War I. In 1924‚ his brother Rudolf Dassler joined the business which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and did well - selling 200‚000 pairs of shoes each year before World War Two. However the brothers did not get on well‚ and in 1948 they split up [3]‚ with Rudi forming Puma‚ and Adi forming Adidas. The company
Premium Adidas
Marseille football team. In 1997‚ Adidas AG acquired the Salomon Group‚ and its corporate name was changed to Adidas-Salomon AG. Seven years later‚ top English fashion designer Stella McCartney launched a joint-venture line with Adidas. This line was a sports performance collection for women called "Adidas by Stella McCartney". After 2 years‚ Adidas introduced the Adidas 1‚ the first ever production shoe to utilize a microprocessor. In August 2005‚ Adidas bought rival Reebok. At the same time sales
Premium Adidas Nike, Inc.
Title: Alexander Wang kidswear Name: Zsuzsanna Torok (TOR10310643) Unit: Product Development & Sourcing Date: 11/3/2014 TABLE OF CONTENTS Page 2 Executive summary Page 2 1. Introduction Page 2 2. Findings Page 2 2.1. Company profile Page 2 2.2. Customer profile Page 3 2.2.1. Consumer moodboard Page 4 2.3. Market positioning Page 4 2.3.1. Real competitors Page 5 2.3.2. Kidswear competitors Page 6 2.3.3. Accessibility versus Exclusivity Page 7 2.4. Price points Page 9 2
Premium Brand Luxury good Luxury vehicle
E-commerce is limited to USA • The direct sale to consumers is creating conflicts with its own resellers • Online customer service not "helpful" or easy to find Opportunities • Increase female participation in athletics “Adidas by Stella McCartney” • Collaborate with other online retailers to offer Adidas products • Possibility of outsourcing the web development and e-commerce to a third party developer Threats • Nike’s strong reputation in the footwear and apparel industry
Premium Advertising Marketing Brand
How Many Brands Put Green Before Profits? Can an eco-friendly product also be in vogue? This has been the question that designers are still intensively focusing on. And most-known labels are already woking on the issue via the green business management. (pic1) But how many of them do spend how much eco-effort on the issue? Do they put green totally before profits? If it is unfortunately kind of an utopic idea at least for now; at which rate do they contribute? Let’s examine the brands one by one
Premium Sustainability Environmentalism Fashion