of art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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1 Background to Acer Acer is a global force in the IT market. The company’s goal (September 2009) is to become the world’s number one netbook vendor. Acer was founded by Stan Shih and his wife‚ with a group of fi ve others‚ as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25‚000 in capital. Initially‚ it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies‚ but over time it began to develop
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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KFC Case Study Introduction If one international brand must be selected as the most favourite one for Chinese consumers‚ it would be Kentucky Fried Chicken‚ or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999‚ KFC was accepted by Chinese consumers as “the most popular brand” and ranked as the No.1 among top ten international brands in China. With the increasing abundance
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the service sector on which we want to make our project. For this we have chosen the KFC food chain. KFC is the growing brand in the world for food industry. KFC basically deals in chicken recipes whose main focus in crispy and deep fried chickens. To know the market response of KFC we visited various chains of KFC and we also had survey on the public (who are the basic consumers of the KFC). We visited KFC chain of Noida Sector18‚ Lajpat Nagar‚ Center Stage Mall‚ Noida‚ and Ghaziabad. We concluded
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PEST ANALYSIS Political- Hong Kong is politically stable‚ there would rarely be any political factors that will interrupt and slow down the company’s growth. Hong Kong doesn’t have goods and services tax so this allows McDonalds to have lower expenses and they can maximize their profit. The international operations of Mcdonald’s are highly influenced by the individual state policies enforced by each government. Economic- The economic collapse has caused Hong Kong to enter the recession stage in
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KFC thinks it’s got the next "Where’s the beef?" The chicken chain‚ which reported nearly $5 billion in sales last year‚ is rolling out what it’s sure is a viral tagline for what it’s sure is a killer new product made for millennials. KFC is so certain that it’s giving the launch more support than it’s given any in more than a decade—up to an estimated $50 million. And it has tapped an Academy Award winner‚ David O. Russell of "Silver Linings Playbook" fame‚ to direct the ads. KFC is touting
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Promotion 3.4.4 Place 4. Conclusion 1.0 Introduction KFC which is also known as know as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC was founded by Colonel Harland Sanders in 1952‚ is widely known as the world famous fast food and the face of Colonel Sanders. But KFC rudiment should backward to 1930. At that time‚ Colonel Sanders-- the founder of KFC run a restaurant at his hometown Kentucky. He study hard on fried chicken technologies
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KFC in Nepal “KFC Corporation‚ based in Louisville‚ Kentucky‚ is the world’s most popular chicken restaurant chain‚ specializing in Original Recipe‚ and Colonel’s Crispy Strips® chicken with home style sides and new freshly made sandwiches.” Everyday nearly‚ KFC serves eight million people in the world with the same old crispy crunchy recipe Sander developed more than half century ago. With their old recipe they are moving ahead in more than 300 countries serving their mouth watering dishes. The
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KFC * 1. INTRODUCTION …… KFC is the world’s No.1 Chicken QSR. Leading in UK‚ Australia‚ South Africa‚ China‚USA‚ Malaysia and many more. Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Products are made on the motto of“Crispy outside‚ juicy inside” . In India‚ KFC is growing rapidly and today has presence in 21 * 2. HISTORICALBACKGROUND…… In 1930’s Colonel Harland Sanders some distinguished
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