tais como: clientes externos‚ agentes e distribuidores‚ fornecedores‚ a competição‚ etc. 3. Factores macro-ambientais‚ tais como: Poderes Políticos (e legais)‚ poderes económicos‚ Sócio-cultural e Tecnológicos. Estes são conhecidos como factores PEST. [pic] Factores Políticos A área política representa enorme influência sobre as regras empresariais‚ e o poder de compra de clientes e outras empresas. Você sempre deve considerar factores como: 1. Quanto estável é o ambiente político? 2. Poderão
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Pest Analysis On Unilever - December 2nd‚ 2010 ________________________________________ Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam‚ The Netherlands and Unilever PLC in London‚ United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified
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advantage of changewithin the environments in which it operates.PEST analysis is used to identify the external forces affectingan organisation .This is a simple analysis of an organisation’sPolitical‚ Economical‚ Social and Technological environment.A PEST analysis incorporating legal and environmentalfactors is called a PESTLE analysis. 3. P for POLITICAL FACTORS E for ECONOMIC FACTORS S for SOCIAL FACTORS T for TECHNOLOGICAL FACTORS 4. Legislation such as the minimum wage or anti discrimination
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PEST analysis A PEST analysis is used to identify the external forces affecting an organisation .This is a simple analysis of an organisation’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. Political The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for
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available resources and how it connects with the external environment‚ (Lynch‚ 2005) The production of food and drink products is Ireland’s principal domestic industry‚ providing over 230‚000 positions and €26bn in annual turnover‚ (FDII‚ 2016). Tesco PLC is the largest retailer of food and drink in the UK and Ireland with over 3000 outlets. The supermarket sector‚ like all industries‚ is becoming more competitive due to many factors including globalization and new market entrants. In order for
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the division has grown for 2 percent‚ so this result is to be minimized. We expect that the stock will upkeep its performance and a profit between 3 and 4 percent per share. Secondly‚ we recommend Tesco PLC a multinational grocery retailer‚ despite the recent relapse; it’s a share to watch. Tesco has recently invested one billion pounds in their British stores‚ hiring new employees‚ cutting the prices and supply a larger array of foods. Their strategy is to win back their share of the market in
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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Making Tesco plc‚ founded in 1919 by Jack Cohen‚ is a global grocery and general merchandise retailer whose headquarters are in Cheshunt‚ United Kingdom. Measured by revenues‚ Tesco is the third largest retailer in the world after Wal-Mart and Carrefour. Team B will analyze the use of technology as it relates to pricing and promotional strategies of Tesco. In order to complete the analysis‚ Team B will research how technology has changed the pricing and promotional strategies at Tesco and if it
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Why has Tesco been losing ground to its competitors? Because Tesco and its competitors use different methods for gaining market share. Tesco competitors‚ ASDA and Sainsbury increase their market share by giving more coupons/ vouchers‚ lowering price on essentials necessities‚ and cutting petrol prices. However‚ Tesco increases their market share by improving more on their services like reforming their operation‚ refurbished old stores‚ recruiting more staff. FEEDBACK HERE Because Tesco is in the
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Summary: Among world’s largest retail company Tesco is one of the most successful company which is operating its business in 14 nations employing more than 490000 people. Tesco has a revenue of 54bn GBP and operates 4331 stores around globe which has more than millions of customer visiting weekly (Tesco financial report‚ 2011). These retail giant was first started 1919 by Jack Cohen who had a stall in east London and used to sell groceries. He sold Tesco tea which was his first own branded product
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