BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
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50 Years of Dove: The Story of a Brand (1955-2005) (Feature Article for Ogilvy & Mather Worldwide’s Intranet) Brand History Dove. 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It went beyond mere "soap" to enhance the American woman’s beauty. Today it is a global masterbrand with products ranging from the original beauty bar to facial foam‚ to deodorant to shampoo. Its latest campaign sets out to widen and redefine the perception of beauty
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wide-ranging restructuring of operations and businesses. This move received a mixed reaction from the analysts and observers‚ as many questioned the huge organization’s ability to carry out the divestment successfully. (ICMR‚ 2004) To accomplish the PGS Unilever focused on: • Change the present organizational structure • Concentrate on leading brands • Sustain these principal brands with well-organized research and development and focused marketing plan • Downsize the supply chain
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of art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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Name: Organisations Management and People Module code: HR 1004 Id : 105353 Pest analyses‚ also partially known as “STEP”‚ has always been undertaking a vital role to every dynamic of all business organisations. Each and every organisation has to undergo involvement and interference of certain factors relating political‚ environmental‚ social and technological factors (PEST). These factors may contain striving from other companies‚ price variation‚ unreliable raw material
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11PGHR11UrshilaThacker11PGHR57Gunjan Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such
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Hindustan Unilever Ltd’s(HUL) Inc has taken the opportunity to offer us a broader view of FMCG category. The Hindustan Unilever Ltd (HLL) is India’s no.1 FMCG is able to share with their market insights based upon unparalleled breath of consumer goods experience. Hindustan Unilever Ltd (HUL) has grown from strength to strength with new technologies being introduced to make the HLL consumer goods business‚ one of the most efficient in the world. The company’s history dates back to 1931 when Unilever set
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specific to rural consumers. Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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English What body wash do you use? The two most sold are Dove and Dial. For myself I prefer to use Dove. Dove smells ten times better‚ also makes your skin softer and it washes off easily; so there’s no soap scum left over. Another reason I use it is there are a variety of fragrances and also can be bought for sensitive skin. Those are proven facts. Which sounds better now? Not everyone likes the same stuff. But I have to tell you Dove is so much better to use. If you have rough or sensitive
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03/27/2013 How They Lure Us In Advertisers use many different ways of selling products to us; they tug on our deep-lying desires‚ the things that we yearn for; advertisers know this and they live on flirting with this concept and that is how the money is made and how we end up with shelves full of products that we probably don’t even need. Jib Fowles describes in his article fifteen ways advertisers appeal to their audience; how
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