MARKETING PLAN For McDonald’s By: Ali Shaafy‚ Zomin Yazeed & Azima Ahmed Situational Analysis PESTEL Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern
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External Analysis : PESTEL a) Technological To explain the technological aspect‚ we have to point out the fact that consumers face now more and more technologies and frequent innovations. As a matter o fact‚ after launching the 3G innovation‚ groups as Orange launched the EDGE revolution. Indeed‚ the 3G is characterized by a technology’s standard of mobile phone that is accessible to consumers since 2002. Thus‚ the EDGE revolution permits to complete the 3G innovation in 2005. The debit can
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PESTEL Analysis 3.1 Political Forces Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies‚ environmental protection laws‚ employment laws and other political rules. 3.2 Economic Conditions Having set up with low cost‚ it is a very good advantage to Subway. Subway has fully supports from its major suppliers so that it has its completely adequate materials and needs to work out its
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PESTEL analysis for Brazil Political: Although the country has had some corruption‚ but the current situation shows that the current government is doing effective activities making the country politically stable. Economic: The crowded population brought international investments to the country. Recent researches show high economic growth rates and booming economy. An economic forecast has been done and showed high potential of economic growth. Social: Due to the booming economy‚ the gap between
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Macro-environment PESTEL Analysis: Political and legal factors Political issues are very relevant in the airline industry which has been and still is under political influence. This is particularly true in the European Union where Ryanair primarily operates. A recent liberalization act came under the form of the EU-US Open Skies Agreement‚ signed in 2007and which entered into effect on March the 30th 2008‚ which gives the right to US based airlines to operate intra-EU flights‚ while European
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PESTEL/ PESTLE/ PEST Analysis of hospitality industry Traditionally PESTEL analysis was known as the PEST analysis and only in the modern times did the use of the word PESTLE came into being. Social part of the PEST is split into environmental factors too as those have a significant role in the strategic management these days. Along with that economic factors are split into legal factors for the same previously mentioned reason. Political Environment “These refer to government policy such as
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population of approximately1.6 million people. Formal Name: United Arab Emirates (UAE) President: Khalifa bin Zayed Al Nahyan. Official language: Arabic Term for Citizen(s): Emirati(s). Capital: Abu Dhabi City. Currency: UAE Dirham PESTEL ANALYSIS POLITICAL ANALYSIS * UAE government formed as federation of seven emirates with one advisory body (Federal National Council). * The UAE government is considered to have a consistent policy-making agenda. The country is also one
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Pestel Analysis of Genting Group Political : Had top political support from Tunku Abdul Rahman. One and only casino in Malaysia issued with a gaming license Economic : Key economic contributor to the tourism industry in Malaysia - registering a new high of 19.6 million visitors in year 2007. Creation of vast job opportunities – provided leisure-related jobs to over 13‚000 people (mainly Malaysians) Social : Genting has become the ‘city of entertainment’ and have thus attracted visitors from
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NOKIA’S PESTEL ANALYSIS Political: As markets are deregulates both operators and manufacturers are free to act independently of government intervention. In Countries like India and China where Partial regulations exist‚ government intervention does take place. That is why‚ Nokia can sell as much as they want‚ without restrictions. Economics: With incomes rising‚ people have more disposable income‚ which enables consumers to be more selective with their choice of mobile phone‚ looking to
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PESTEL Analysis on RIM – Research in motion – Blackberry Political * China‚ India and UAE have raised concerns over security features of blackberry as it is harder to monitor for government authorities. * EU countries such as UK and Germany have imposed hygiene and safety regulations for the manufacturers e.g. usage of toxic contents‚ energy usage and recycling. * Backberry came under fire when the London riots took place and they had to suspend their messaging services to stop people
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