Tricky twosome P.B. Nageshwar What happens when a merged entity is left with two marketing managers or two sales heads? A case in point is the Alcatel-Lucent merger. During the merger‚ the smooth settlement of HR issues was on top of the agenda for both companies. They decided to deal with both pre-merger and post-merger integration issues by holding a series of meetings between the top HR executives at the two companies. Issues such as salaries and benefits‚ designations‚ and other sensitive
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Sales Engineering Alcatel-Lucent COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT —PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION AGENDA • Alcatel-Lucent Introduction • Industry Trends • Wireless Data Capacity Enhancement Techniques • Small Cells Solution Overview • Integrating Metro Cells with the Network (Het-Net) • Deployment Benefits • Success Stories‚ Trials‚ and Awards 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT AT A GLANCE
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2001 between the Alcatel‚ a telecommunication company in Paris- France and Lucent telecommunication and technology giants in the United States of America failed due to misunderstanding of the share-ability and resource control should they have collaborated in 2001 (Hartley 2010). The Lucent Company from US realized that Alcatel never intended to equally share and control the company after the merger; instead Alcatel intended to take over control of the merged company. To Lucent‚ this was not possible
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PEST & PESTEL Analysis D EFIN ITIO N “P ES T A N A LY S IS – A N A N A LY S IS O F TH E P O LITIC A L‚ EC O N O M IC ‚ S O C IA L A N D TEC H N O LO G IC A L FA C TO R S IN TH E EX TER N A L EN V IR O N M EN T O F A N O R G A N IZ ATIO N ‚ W H IC H C A N A FFEC T ITS A C TIV ITIES A N D P ER FO R M A N C E.” [1] “P ES TEL M O D EL IN V O LV ES TH E C O LLEC TIO N A N D P O R TR AYA L O F IN FO R M ATIO N A B O U T EX TER N A L FA C TO R S W H IC H H A V E‚ O R M AY H A V E‚ A N IM PA C T O N B U
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To successfully manage these negotiations‚ businesspeople need to know how to influence and communicate with members of cultures other than their own (Adler and Grahamd (1989)). Through the analysis of the case study on the joint venture of the France based company Alcatel and the U.S. based company Lucent Technologies‚ issues of cross-cultural management‚ the weakness and strength of an international joint venture‚ including the rights and wrongs of the particular case study will be discussed.
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International Journal of Business and Management; Vol. 7‚ No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management ‚ Kırıkkale University‚ Kırıkkale‚ Turkey Correspondence: İhsan Yüksel‚ Department of Business Management‚ Kırıkkale University‚ 7140 Kırıkkale‚ Turkey. Tel: 90-318-3573860. E-mail: yuksel@kku.edu.tr Received:
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Competitive Forces (5 Forces) Barriers to Entry: The telecommunication industry is dominated by only a few fully integrated companies like Motorola and Nortel. Because of this‚ companies like Alcatel are involved in smaller scale acquisitions that are filling in product assortments. One issue with this is that smaller players are being squeezed by severe price competition. The telecommunications industry does have high entry costs given that the industry requires a high level of integration
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PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4
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goods in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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