An analysis on Debenhams We have taken the company Debenhams for our analysis. The methodology adopted for the analysis includes ratio analysis and a comparative study with Lewis‚ a leading apparel company in U.K Company profile: Debenhams Debenhams plc engages in the operation of department stores. The company’s stores provide a range of products‚ including women’s wear‚ men’s wear‚ children’s wear‚ lingerie‚ health and beauty‚ and home ware products‚ as well as gifts and accessories. It offers
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Business Communication Pest Analysis ofDebenhams | | Burcu Misir 3021110 | | misirb | 11/22/2011 | | Introduction All companies and organisations are affected by external influences intensively which affects factors as reputation and the sales of the company. External influences have a negative impact as well as negative impact. This essay will establish to assess at the external business environment of Debenhams. PEST analysis tool will be used in order to complete the assessment
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MARKETING Marketing is the process which identifies‚ anticipates and satisfies customers’ requirements profitably’. ABOUT DEBENHAMS PLC Debenhams has 30 international franchise stores in 14 countries outside the UK and Ireland‚ with 15 franchises scheduled to open by the end of the 2008. Debenhams have increased demand of its market‚ by technological developments‚ flexibility and ease of use‚ along with their strong brand reputations and marketing campaigns‚ and their strong national presence
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Debenhams Plc Strategic Business Environment MGT2530 Assignment 2 Module Tutor: Waris Ali Group: Time: 12:00 TO 13:00 (Monday) GROUP MEMBERS | Name | Student No. | Allocated Company | 1 | Maureen Fischer | M00315169 | Debenhams Plc | 2 | La ’Vonne Ryan | M00254582 | | 3 | Greta Sidlauskaite | M00317668 | | Debenhams Plc. * Debenhams is a leading department stores group with a total of 167 stores in the UK‚ Republic of Ireland and Denmark. The company as a department
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DEBENHAMS INTERNATIONAL EXPANSION STRATEGY History Debenhams is a chain of department stores based in the United Kingdom. Debenhams Retail Plc is part of the Debenhams Group of Companies. The company started as a retail outlet in 1778 with a nice British gentleman‚ William Franks and a fancy boutique: expensive fashionable clothing‚ gloves and bow ties‚ only for high class London society and grew to acquire other stores in town and cities in the UK such as Pauldin’s in Manchester and Brown’s
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CONTEXT Next plc and Debenhams are UK based competitors in the retail industry offering a wide range of fashion clothing‚ footwear‚ accessories ‚ cosmetics and home products. Next PLC distributes its products through different channels that NEXT retail‚ NEXT directory and NEXT international‚ NEXT sourcing and Lipsy and its NEXT primary financial objective is to deliver sustainable long term growth in earnings per share‚ Underlying EPS value increased by 16.6% from 2012 and EPS share price has increased
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PEST & PESTEL Analysis D EFIN ITIO N “P ES T A N A LY S IS – A N A N A LY S IS O F TH E P O LITIC A L‚ EC O N O M IC ‚ S O C IA L A N D TEC H N O LO G IC A L FA C TO R S IN TH E EX TER N A L EN V IR O N M EN T O F A N O R G A N IZ ATIO N ‚ W H IC H C A N A FFEC T ITS A C TIV ITIES A N D P ER FO R M A N C E.” [1] “P ES TEL M O D EL IN V O LV ES TH E C O LLEC TIO N A N D P O R TR AYA L O F IN FO R M ATIO N A B O U T EX TER N A L FA C TO R S W H IC H H A V E‚ O R M AY H A V E‚ A N IM PA C T O N B U
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International Journal of Business and Management; Vol. 7‚ No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management ‚ Kırıkkale University‚ Kırıkkale‚ Turkey Correspondence: İhsan Yüksel‚ Department of Business Management‚ Kırıkkale University‚ 7140 Kırıkkale‚ Turkey. Tel: 90-318-3573860. E-mail: yuksel@kku.edu.tr Received:
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PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4
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goods in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these
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