International management Strategic Management Process Contents: 1. A brief Background about Mauricio Bothelho 2. A brief history about Embraer 3. Case Study contents Who is Mauricio Bothelho? At age 26‚ Mauricio Botelho left his hometown of Rio de Janeiro to take a job in the Amazon jungle. A promising mechanical engineer‚ he signed on to help build a sawmill on Marajo Island in northern Brazil. Given the remote location‚ the challenges were many‚ yet the project thrived. "There was nothing
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1. Perform a brief SWOT analysis of Embraer. A SWOT analysis is a structured planning method used to evaluate the strengths‚ weaknesses‚ opportunities‚ and threats involved in a project or in a business venture. The Embraer was created in1969 by military government have several strengths‚ one of them is their strategic place. It was located in San Jose dos Campos in Sao Paulo or was called “Technology Valley” which consist of industrial cluster in aerospace telecommunication‚ auto mobile and
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EMBRAER - EMPRESA BRASILEIRA DE AERONAUTICA S.A. Embraer SA is a Brazil-based holding company primarily engaged in the manufacture of aircrafts. The Company’s business activities are divided into main business segments: Commercial Aviation; Defense and Security‚ and Executive Aviation. The Commercial Aviation segment is involved in the development‚ production and sale of commercial jets‚ as well as in the provision of support services‚ with emphasis on the regional aviation industry and aircraft
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The Embraer E-Jet family is a series of narrow-body medium-range twin-engine jet airliners produced by Brazilian aerospace conglomerate Embraer. Announced at the Paris Air Show in 1999‚ and entering production in 2002‚ the aircraft series has been a commercial success. The aircraft is used by both mainline and regional airlines around the world. Inspired by Santos-Dumont‚ Embraer is one of the world’s leading aircraft manufacturers‚ a position achieved through the commitment to full customer satisfaction
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PEST & PESTEL Analysis D EFIN ITIO N “P ES T A N A LY S IS – A N A N A LY S IS O F TH E P O LITIC A L‚ EC O N O M IC ‚ S O C IA L A N D TEC H N O LO G IC A L FA C TO R S IN TH E EX TER N A L EN V IR O N M EN T O F A N O R G A N IZ ATIO N ‚ W H IC H C A N A FFEC T ITS A C TIV ITIES A N D P ER FO R M A N C E.” [1] “P ES TEL M O D EL IN V O LV ES TH E C O LLEC TIO N A N D P O R TR AYA L O F IN FO R M ATIO N A B O U T EX TER N A L FA C TO R S W H IC H H A V E‚ O R M AY H A V E‚ A N IM PA C T O N B U
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International Journal of Business and Management; Vol. 7‚ No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management ‚ Kırıkkale University‚ Kırıkkale‚ Turkey Correspondence: İhsan Yüksel‚ Department of Business Management‚ Kırıkkale University‚ 7140 Kırıkkale‚ Turkey. Tel: 90-318-3573860. E-mail: yuksel@kku.edu.tr Received:
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Embraer: Shaking up the aircraft manufacturing market. Embraer is the world’s leading regional aircraft manufacturer. Since 1994‚ Embraer has successfully introduced 7 commercial jet models in the market. Within past decade the demand for the small scale aircrafts has been rapidly increased in the world aircraft market. This has created high opportunities for Embraer. According to Embraer’s official website‚ their mission is: “It is Embraer’s business to generate value for its shareholders‚
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Novo Mercado for Embraer The migration of businesses to Bovespa’s Novo Mercado listing aims to make companies’ shares more attractive to investors due to higher standards of corporate governance‚ and consequently greater transparency and a higher degree of protection of minority shareholders. Among the main features of the Novo Mercado are: commitment to achieve in three years a minimum portion of 25% of shares in free float‚ and the conditions provided to majority shareholders in the disposal
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PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4
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goods in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these
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