Marketing Theories – PESTEL Analysis Posted on May 16‚ 2012 by admin Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P –
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The Evolution of the Automobile The official definition of an automobile is “a passenger vehicle designed for operation on ordinary roads and typically having four wheels and a gasoline or diesel internal-combustion engine” (Merriam-Webster 51). There is no one person accredited for the invention of the automobile‚ but rather a collection of advancements that evolved into the modern-day automobile (Smith 12). Today‚ there are approximately 600 million passenger vehicles in existence worldwide
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Starting in the late 1700’s‚ European engineers began tinkering with motor powered vehicles. Steam‚ combustion‚ and electrical motors had all been attempted by the mid 1800’s. By the 1900’s‚ it was uncertain which type of engine would power the automobile. At first‚ the electric car was the most popular‚ but at the time a battery did not exist that would allow a car to move with much speed or over a long distance. Even though some of the earlier speed records were set by electric cars‚ they did not
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Discuss whether PESTEL analysis is too broad a framework to be of any real benefit to an organisation. Word count: Total: 1103 PESTEL analysis. There are a lot of different factors that might influence to an
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AUTOMOBILES AND IMPACTS There are things and objects in our life that could not be given up when they become part of our life. Throughout the history‚ there have been many objects and things like that. At the prehistoric ages‚ that had been their hunting tool. At the medieval age‚ especially for men that was his horse or his domestic animal. At the modern age‚ those have been their automobiles. Since for now‚ automobiles are so important and impactful for us and our daily life in many aspects.
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HIGH PERFORMANCE LEADERSHIP AUTOMOBILE INDUSTRY CHAPTER 1 INTRODUCTION TO AUTOMOBILE INDUSTRY One of the greatest creations of man‚ the "Automotive Car" or popularly known as "Car" is a result of man’s consistent efforts and perseverance. Over the years‚ the automobile industry has evolved as one of the main revenue generators‚ provider of employment and has progressed immensely. Automobile can be basically defined as a self-propelled vehicle used primarily on public roads but adaptable
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Politics can be defined in a number of ways on the basis of its focus‚ activities and outcomes. In this section‚ we aim to interpret the relevance of politics in the automobile industry considering the different forms that we have encountered in class. 1) Politics as the Art of Government. The role of politics is to concern itself with the governance and the administration of the city state. The result of this form is setting up of various institutions responsible for the welfare of the state. The
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Citigroup Inc. (branded Citi) is a major American financial services company based in New York City. Citigroup was formed from one of the world’s largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7‚ 1998.[2] Citigroup Inc. has the world’s largest financial services network‚ spanning 140 countries with approximately 16‚000 offices worldwide. The company employs approximately 260‚000 staff around the world‚ and holds over 200 million
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Table of Contents I. Introduction II. Company Background III. Kleenex Marketing strategy‚ sales and other company information IV. Competitors’ marketing strategies‚ & sales V. SWOT Analysis VI. Introduction & Company Background There are few‚ if any‚ trade names in the world today more associated with its generic product than Kleenex and facial tissue. Unquestionably‚ there are parts of the country that refer to all sodas as a “Coke”‚ and most people
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Purchase‚ Vessel Financing‚ Merchant Cash Advance‚ Working Capital Loan and Project Financing to businesses locally or internationally. Till date‚ there is only 1 office located at Odeon Tower‚ Singapore with a staff strength of 80 headcounts. 2. PESTEL Analysis Of External Factors 2.1
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