socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these issues and creates a larger challenge for marketing managers. The macro environment is where organisations
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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PESTEL-analysis for shipbuilding industry at the Russian Far East Group of factors Representation Conclusion (O/T) Political factors Governmental policy Tax policy Russian – Chinese and Russian-South Korean relationships Level governmental subsidies World Oil & Gas market Concentration of governmental efforts for construction and development of infrastructure of Russian fleet. Maintenance of good technical condition of Russian fleet for successful completing of its goals and
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PESTEL analysis Political/Legal Environment Over the past several years‚ there has seen a plethora of patent lawsuits within the smartphone industry. In the highlycompetitive environment‚ manufacturers of handsets have been aggressive in protecting their intellectual properties by suingcompetitors by claiming infringements on patents. For example‚ in March 2010‚ Apple sued HTC for allegedly infringing on20 Apple patents (Weil‚ 2010). Apple also sued Nokia in 2010 for similar patent infringements("Patent
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PESTEL ANALYSIS: A REPORT ON UNILEVER INTRODUCTION TO THE COMPANY The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially‚ the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current
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Latin America Salary rate: Emerging countries: rapid economic growth high growth in income UK: low wage/salary rate International chocolate confectionery demand started rising since 2011: Slow growth in Western and European markets Accelerated growth in emerging markets Environmental A decrease in global cocoa production due to less-than-ideal growing condition and an increase in cocoa consumption an increase in chocolate production costs Social GLOBAL Increase in health concerns‚
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ones that you really care for them! POLITICAL * ecological/environmental issues * current legislation home market * future legislation * international legislation * regulatory bodies and processes * government policies * government term and change * trading policies * funding‚ grants and initiatives * home market lobbying/pressure groups * international pressure groups * wars and conflicts SOCIAL FACTOR
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International Business and Marketing Logistics 2013 TABLE OF CONTENT 1 Overview of German Economy German economy is currently the largest economy of Europe and the fourth of the world‚ accounts for about one-fifth of European Union GDP. Despite suffering from the economic crisis‚ German economy has improved noticeably in recent years. The rise of export is the key factor contributes to Germany’s development. The share of export in GDP has rocketed more than double since
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3665-3679. 7Liker‚ J. (2003). Toyota Way. Blacklick‚ OH‚ USA: McGraw-Hill ProfessionalPublishing‚ p. 28-33. 24 Mark Garban (2008) “Lean Hospital” 6 Magee‚ D 4McNair‚ C. J.‚ Polutnik‚ L. and Silvi‚ R. (2001). Cost management and value creation:‚The European Accounting Review‚ Vol. 10‚ No. 1‚ pp 33-5 25 Pascal Dannis (Mar 2‚2007) “Lean Production Simplified” 9Richard et al. (2009): Measuring Organizational Performance: Towards Methodological Best Practice. Journal of Management. 17Shah‚ R. & Ward
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Situation analysis and marketing planning. The importance of the internal and external environment and their effect on the development and implementation of marketing planning is crucial and should be highly considered by any organisation wishing to be profitable in the increasingly competitive international marketing arena. Multinational companies that desire to prosper‚ should develop a coherent international marketing plan having‚ as a starting point‚the analysis of the environment. Based on
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