The PESTEL framework examines the six main macro environmental influencing factors of companies: political‚ economic‚ social‚ technological‚ environmental and legal. These influences determine the future success or failure of the corporate strategies. The political influence include the role of the governments; economics embraces the macro economic factors such as growth rate‚ exchange rates and business cycles; the social component stands for changing cultures and demographics; technological influences
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Macro-environmental analysis the macro-environment describes all factors which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors (Hooley‚ Saunders‚ Piercy‚ 2004). The analysis of those factors is therefore often known as Pest analysis (Johnson‚ Scholes‚ 1999). Since the airline industry is very much influenced by changes taking place in the environment and has undergone rapid and dramatic changes during the last decades
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match their taste and monetary. Therefore‚ ZEN Department Store should have clear positioning and provide suitable facilities‚ which can fulfill the target’s needs. Technology Information Technology (IT) becomes important in the Department Store industry. With IT the Department Store can store the customers’ data and millions of transactions into their database in order to automate their operation. Next step is to be able to analyze the customer data to launch the right strategy
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[pic] Apple‚ Inc. Team Industry Analysis TABLE OF CONTENTS 1. Introduction & Mission Statement. a. Description of overall operating activities b. Main resources of company 2. Analysis of Actual General Economic Activities a. Sales growth and Income growth b. Competition‚ investment opportunities and regulations 3. Analysis and description of main competitor – Microsoft a. Brief analysis and description 4. Annual Reports
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COUNTRY ANALYSIS REPORT India In-depth PESTLE Insights Publication Date: December 2010 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental structure in India. Each of the PESTLE factors is explored on four parameters: current strengths‚ current challenges‚ future prospects and future risks. Summary Key findings India is a stable democracy‚ but terrorism and its relationships with its neighbors continue to be a problem Since
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external environment. In our case we would make an analysis of the macro environment factors for Trinidad and Tobago through the usage of PESTEL model. PESTEL analysis is a useful tool for interpreting the macro factors that cannot be controlled by an organization such as: Political (factors tied with the government)‚ Economical (national and global economy)‚ Social (forces within a society) and Technological (technological advances). PESTEL Analysis Political factors: The Republic of Trinidad and
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various guidelines for the banking sector of the country. A sound banking system is important for smooth development of banking system. It can play a key role in the economy. It gathers savings from all over the country and provides liquidity for industry and trade. In 1957 A.D. Industrial Development Bank was established to promote the industrialization in Nepal‚ which was later converted into Nepal Industrial Development Corporation (NIDC) in 1959 A.D. Rastriya Banijya Bank was established in 1965
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Pestle Analysis for Lidl P: As we know this factor is determined on how what degree the government intervenes in the economy. This can affect supermarkets such as Lidl in a number of ways; these are as follows‚ the national minimum wage and taxation. The minimum wage will affect Lidl because if the government have the national minimum wage low the level of people who want to work will be very low‚ this is due to the fact that people will not work for low level of pay. Taxation in the country will
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BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4‚ 2010 TABLE OF CONTENTS 1.0 Executive Summary 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry Analysis 3.1 Target Audience
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more than 500 million vehicles by 2030 [...] The distances traveled by car should grow by 65% over 2005 and 85% for freight." The automotive industry has a high added value due to vehicles more upscale‚ the desire for comfort and safety of consumers. However‚ a low purchasing power leads to a decline in demand "automobile" which will play on the tire industry as there will be an impact indirectly. Moreover the cost of raw materials continues to rise like the rubber for example. This is due to the
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