SWOT and PESTEL analysis of the automobile industry At the beginning the gas price and economy were stable‚ this create conducive environment for car manufacturers‚ Vehicle sale has become stronger in the market‚ than it was anticipated due to expected economic growth‚ where by industry marketing expenditure were flat at $ 1‚505 million and later increased $39 ml to 1544 ml due to aggressive advertising and promotion increase despite growing sales‚ oil prices were doubled in the December‚ and raise
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struggle in the current economical climate. M&S is a successful company. In macro-environment‚ M&S obeys the government and protects the natural environment. Moreover‚ M&S is influenced by the factors of economic‚ social‚ and technological to make its business strategies. On the other hand‚ in micro-environment‚ the M&S has created a good and long-term relationship with the suppliers and customers. From the SWOT analysis‚ the most important factor for M&S is to satisfy customer needs. On the other
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Findings – Each of these cosmetic companies is unique. They each offer something different to the industry; selling method‚ marketing strategy‚ product line‚ and distribution channel. Practical implications – The industry trends indicate that the future of cosmetics may move towards more joint ventures between drug companies‚ cosmetic companies and nutritional/food companies as cosmetic companies look for new ways to be innovative. Originality/value – The research provides an in‐depth business
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Flip through the magazines and you will never cease to be amazed by the enormous number of advertisements on cosmetics and slimming products. Most people think that cosmetic surgery is the pursuit of beauty which is waste of money and socially undesirable. However it is the natural instinct of every women. In my presentation I want to argue that cosmetic surgery should be advocated in three aspects which is physical‚ mental and psychological. To begin with‚ I would like explain why plastic
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Marketing Theories – PESTEL Analysis Posted on May 16‚ 2012 by admin Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P –
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International Marketing The Cosmetics Industry Estee Lauder vs. Shiseido Cosmetics E. Wang July 8‚ 2005 BSAD 491 Introduction The cosmetics business is a billion dollar industry. Every year‚ women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines‚ movies‚ advertisements‚ music
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Cosmetic surgery is not solving the problem at route. The problem is the perception that the mind has on what is important. All cosmetic surgery is doing is changing the appearance but not the mental state. Someone who has such a mental disposition to these illnesses will have their offending extremity changed‚ but they will ultimately always find something they are not happy with. Instead of cosmetic surgery‚ these people should be offered psychological help. Cosmetic surgery only masks the inner
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Purchase‚ Vessel Financing‚ Merchant Cash Advance‚ Working Capital Loan and Project Financing to businesses locally or internationally. Till date‚ there is only 1 office located at Odeon Tower‚ Singapore with a staff strength of 80 headcounts. 2. PESTEL Analysis Of External Factors 2.1
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Cosmetic Surgery All types of cosmetic surgeries are on the rise. Young people and old people around the world are having all types of cosmetic procedure done at some point in their lives. The media portrays beauty in a certain way‚ which causes people to feel pressured to look a certain way. Why else would a person decide to go under the knife? Even people with medical conditions or some type of disfiguration want to be accepted in society and be normal without being judged because of their physical
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Citigroup Inc. (branded Citi) is a major American financial services company based in New York City. Citigroup was formed from one of the world’s largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7‚ 1998.[2] Citigroup Inc. has the world’s largest financial services network‚ spanning 140 countries with approximately 16‚000 offices worldwide. The company employs approximately 260‚000 staff around the world‚ and holds over 200 million
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