PESTEL ANALYSIS: A REPORT ON UNILEVER INTRODUCTION TO THE COMPANY The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially‚ the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current
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activities and future plans are constantly affected by the internal and external environmental factors. Identify these external factor and explain in detail primarily how the external factor have or would influence your organization in its strategic planning . Elaborate your answer with example. Organizational activities and future plans are constantly affected by the internal and external environmental factors. For success in the present world‚ one need to consider not only the internal environment
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Summer Activity Several businesses‚ such as Primark and Nestle‚ have been accused of being unethical in recent years. Do you think it is essential for managers to take ethics into account consideration when making business decisions nowadays? Justify your answer with reference to Primark‚ Nestle and other businesses that you know. (40 marks) Business ethics refer to what is regarded as right or wrong in relation to business behaviour. I think that managers should worry about ethics as it may
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Factors Affecting Demand According to the law of demand when the price of a commodity increases the demand will decrease and vice versa. It states that price is the main factor that affects the demand for any product‚ though there are lots of many other factors. These other factors directly/ indirectly affect the demand. If these factor changes‚ demand also changes. This means these factors determine demand for a commodity on the following grounds. • Price of the Commodity: The quantity demanded
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FACTORS AFFECTING SOLUBILITY There are three main factors that control solubility of a solute. (1) Temperature (2) Nature of solute or solvent (3) Pressure EFFECT OF TEMPERATURE Generally in many cases solubility increases with the rise in temperature and decreases with the fall of temperature but it is not necessary in all cases. However we must follow two behaviours: In endothermic process‚ solubility increases with the increase in temperature and vice versa. For
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Nestle bites into chocolate’s $8 billion premium market : retail Nestle is known as one of the biggest company in the market of the chocolate. But their premium segment Maison Cailler is not very developped and they want to improve the sales from this brand. Nestle has a new strategy for this brand . Nestle wants to use the same approach for Maison Cailler products than Nespresso products when the brand was launched for the luxury home coffee market. Here Maison Cailler is starting small
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becoming more competitive due to many factors including globalization and new market entrants. In order for a company to remain competitive‚ a solid business strategy‚ cohesive to core values and objectives needs to be formed‚ implemented and monitored
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Political Denmark: in 2011‚ introduced fat tax UK: Debate on introducing fat tax which suggest increase in prices of unhealthy food Two-pronged approach in policy in order to encourage healthy lifestyle Public health responsibility deal Traffic labelling scheme Technological GLOBAL Innovation on healthy-oriented chocolate confectionery UK: New formats rather than product innovation Development in packaging: smaller packaging‚ sharing bags‚ multi – purposes single bag Flavour extension
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care for them! POLITICAL * ecological/environmental issues * current legislation home market * future legislation * international legislation * regulatory bodies and processes * government policies * government term and change * trading policies * funding‚ grants and initiatives * home market lobbying/pressure groups * international pressure groups * wars and conflicts SOCIAL FACTOR A social aspect
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Nestle Refrigerated Foods: Contadina Pasta & Pizza Case Brief: After the great success of Nestle Refrigerated Food Company (NRFC) product Contadina pasta and sauces‚ NRFC was thinking to grab the growth opportunity through brand extension of Contadina. As in case Cunliffe stated “Contadina became the market leader in refrigerated pasta and sauces‚ but to continue our rapid growth‚ we need other new product opportunities” NRFC had established certain guideline steps that might help them a
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