Yogesh Nimje PGDM‚ 2nd year Roll No. 2011015 Spl: Operations Reverse Logistics in Automotive Industry The review of literature:- Various studies are done in the reverse logistics and factors considered in these studies such as barriers‚ challenges‚ environmental issues faced by the logistics and supply chain industry. Reverse logistics has been defined as ‘The process of planning‚ implementing‚ and controlling the efficient‚ cost effective flow of raw materials‚ in-process inventory‚
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About the Company An Indian automotive company produces some of the engines it integrates inside its cars. However‚ some of the engines present overheating problems due to jammings in the water-jacket-passage. This instantly became a top priority for senior management. They realized
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reduction in prices of goods and an increasing blurred national identity for products and services. This brings us to look at one aspect of globalization that has greatly influenced every aspect of the word and human life today i.e. the global automotive industry. The invention of cars has made life easy for humans today. The benefits gotten from this invention are too numerous to mention. Countries go into partnership with other
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PESTEL ANALYSIS: A REPORT ON UNILEVER INTRODUCTION TO THE COMPANY The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially‚ the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current
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which in turn leads to decrease in production‚ layoff and a sharp rise in unemployment. Investors spend less as they fear stocks value will fall and thus stock market fall on negative sentiments. INDIAN SCENERIO Indian car industry is one of the most promising car industries across the globe. It has gradually strengthened its foothold in the international arena as well. The country is dealing with many car manufacturers‚ dealers‚ and associations in various different countries including U.S. From
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this rate. Marketing strategy is argued as this function in this essay. For this purpose‚ relevant definitions will be done. In addition‚ brands producing same products in drink and automobile industry will be indicated‚ respectively. AN ANALYSIS OF MARKETING STRATEGIES IN THE AUTOMOTIVE AND DRINK INDUSTRIES Nowadays‚ most companies try to strengthen their marketing department and marketing strategies in contemplation of significant impact of marketing on products sales. Marketing strategy involves
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References: 5Anonymous (1921). Report on elimination of waste in industry‚ Mechanical Engineering‚ September‚ pp 579-583 8 Adrian‚ James J 11Batra‚ Rajeev and Olli T. Athola (1990)‚ “Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes‚” Marketing Letters‚ 2 (2)‚ 159-70. 12Bicheno‚ J. 2008‚ The Lean Toolbox
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Application of SCM in Automotive Industry ABSTRACT: Supply chain management (SCM)‚ a management method to optimize internal costs and productivities‚ has evolved as an application of e-business technologies. SCM is a powerful strategic function capable of radically improving customer value propositions by the reengineering of intranet and internet-enabled collaborative channel partnerships. Latest developments in information technology have propelled the e-Supply Chain Management (e-SCM)
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healthy-oriented chocolate confectionery UK: New formats rather than product innovation Development in packaging: smaller packaging‚ sharing bags‚ multi – purposes single bag Flavour extension Economic Economic growth up to 2013: Weakest in Western Europe Rapid in Asia Pacific and Latin America Salary rate: Emerging countries: rapid economic growth high growth in income UK: low wage/salary rate International chocolate confectionery demand started rising since 2011: Slow growth in Western
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1 Brewing Industry Case Study Module: Strategic Planning ProcessLecturer: Michael ShovelinDate: 04th September 2010Postassignment: Case exampleGlobal Forces and the European brewing industry------------------------------------------------- This assignment is based on the case example Global forces and the European brewing industry andrelates to two questions raised in chapter 2 at the end of the case example (Johnson et al. 2008‚ p.91) of the book Exploring Corporate Strategy: Text and Cases
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