contents CONTENTS Page No 1. 2. Executive Summary The Evolution 2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus local marketing 23 5. Strategic Planning Cycles for Brands 26
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Go Globalor No? In my view‚ the answer is "not yet." To survive‚ DataClear has to go global in the future but its current decision-making process and rationale are flawed. What DataClear needs to do is to not panic‚ slow down‚ and take a clearer look at its situation and the business environment and develop some strategic options that will allow it to go global when the time comes. They’ve got some time but not a whole lot of it. As stated in the case‚ they need to focus. Despite VisiDat’s
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The global pharmaceutical industry 1. Identify the main environmental forces currently affecting the global pharmaceutical industry. The PESTEL analysis can be used to identify the main environmental forces for the industry: Political • Stringent government regulation and powerful purchaser pressures. • Governments around the world focused on pharmaceuticals as a politically easy target in efforts to control rising healthcare expenditure. • Inter-country pricing disparities. Economic
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Global Warming Recently‚ there have been many problems with hurricanes‚ heat waves‚ and floods. What could perchance be causing all of this? One of the main reasons there has been so many natural disasters and complications is global warming. Global warming is the rising average temperature of Earth’s atmosphere and oceans due to the greenhouse effect. The greenhouse effect consumes greenhouse gases in the earth’s atmosphere which causes the heating of the earth and very high temperatures and
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Critical Analysis - Chapter 1 Case Study The Global Playground Critical Analysis Globalization of the sports economy is growing rapidly and is a great example integrations of world economies at it’s best. According to the text‚ Internaional Business by Daniels‚ Radebaugh‚ and Sullivan‚ there are many factors that increase globalization including ever-changing technology‚ liberalization of international trade‚ services that support international business‚ consumer pressures‚ increased global competition
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Global Marketing Test Bank This review page is divided into three sections: major models and frameworks‚ sample questions‚ and case analysis. No additional modifications will be made. MAJOR MODELS AND FRAMEWORKS : We have covered several major models and analytical frameworks during this course that enable you to analyze a situation in making marketing-related decisions. 1. Changes in consumer buying and usage habits in recessionary conditions (p. 93) 2. ABCD Model (p. 108): consumer access
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GLOBAL TERRORISM: AN OVERVIEW AND ANALYSIS Monty G. Marshall INSCR Integrated Network for Societal Conflict Research CIDCM Center for International Development and Conflict Management University of Maryland‚ College Park and the Center for Systemic Peace Draft: September 11‚ 2002 M.G.Marshall – Global Terrorism: An Overview and Analysis (Draft 09/11/02) Page 2 of 48 “Dulce bellum inexpertis” 1 – Erasmus Overview The subject of “terrorism” seized the world’s attention in late 2001
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Climate is defined as the analysis of accumulated weather data for long term patterns and trends. The Oxford Reference Dictionary defines change as‚ "To make or become different." Climate change is therefore defined as "long-term weather patterns and trends becoming different over an extended period of time." Climate change in the context of this paper refers to the changes that result from human activities‚ especially as these changes relate to the issue of global warming. If global warming is indeed happening
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References: Akaah‚ I.P. (1991)‚ “Strategy standardization in international marketing: an empirical investigation of its degree of use and correlates”‚ Journal of Global Marketing‚ Vol Armstrong‚ S.J. and Overton‚ T.S. (1977)‚ “Estimating nonresponse bias in mail surveys”‚ Journal of Marketing Research‚ August‚ No Axinn‚ C.N. (1988)‚ “Export performance: do managerial perceptions make a difference?”‚ International
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Professor Pankaj Ghemawat states the world is not “flat”‚ which is semiglobalized. There are differences between countries‚ so companies should not have one strategy for global subsidies. I agree with his view of global strategy. As stated in Mr. Ghemawat’s book‚ it can be analyzed from four categories‚ namely cultural‚ geographic‚ political and economic. Cultural Different cultures influence people’s way of communication‚ taste preferences as well as lifestyles. When fast-food franchisers
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