Country Risk Assessment through Macro level factors: Foreign business operations and investments are affected by societal actions and policies‚ as well as‚ governmental regulations and restrictions; macro level factors act external to the company and are quite uncontrollable Youtoi must be conscious that these factors do not affect the marketing ability of the concern directly but indirectly the influence marketing decisions of the company. These are the macro level factors that should be obtained
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EXECUTIVE SUMMARY The macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. "The marketing environment comprises all the actors and forces influencing the company’s ability to transact
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PESTEL Analysis of Food Souvenir Industry in Macau POLITICAL: Bejing Visa Policy: The GDP of Macau is expected to increase by 30% this year which indicates that the economy is recovering from 2008 recession. That means‚ if the economy keeps its same speed‚ Central govt. might bring some new policy on visa restriction for Chinese visitors similar to that of 2008 & 2007. If the central govt. observes any negative impact of the gaming boom‚ they might tighten the visa policy. International
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%XUHDXIRU6WXGHQW&RXQVHOOLQJ &DUHHU’HYHORSPHQW 6WXG\VNLOOVSDPSKOHWV 0\PHPRU\FDQ‚LPSURYHLW" While doing your assignment or writing examinations at Unisa‚ you have probably found that you are expected to do quite a number of things with your academic texts. Often you will need to argue a point of view‚ form an opinion or critically analyse academic text. But before you do these difficult things you need to have some basic study skills. You will often need to memorise basic facts‚
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Pestel Analysis of Genting Group Political : Had top political support from Tunku Abdul Rahman. One and only casino in Malaysia issued with a gaming license Economic : Key economic contributor to the tourism industry in Malaysia - registering a new high of 19.6 million visitors in year 2007. Creation of vast job opportunities – provided leisure-related jobs to over 13‚000 people (mainly Malaysians) Social : Genting has become the ‘city of entertainment’ and have thus attracted visitors from
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of the Union. The colours of the flag are symbolic as well: Red symbolizes Hardiness and Valour‚ White symbolizes Purity and Innocence and Blue represents Vigilance‚ Perseverance and Justice I GREAT AMERICAN SEAL: GREAT AMERICAN SEAL PESTEL ANALYSIS POLITICAL:
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PESTEL Analysis on RIM – Research in motion – Blackberry Political * China‚ India and UAE have raised concerns over security features of blackberry as it is harder to monitor for government authorities. * EU countries such as UK and Germany have imposed hygiene and safety regulations for the manufacturers e.g. usage of toxic contents‚ energy usage and recycling. * Backberry came under fire when the London riots took place and they had to suspend their messaging services to stop people
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CMCS: Growing Without Losing Control Objective: Describe Samman’s leadership style‚ analyze whether it is conducive to company growth and suggest recommendations Course: Leadership Instructor: Mr. Youssef Nassar Prepared by Daoud Matta‚ Class 13 Date: September 23‚ 2012 Samman has been so far a successful entrepreneur. He established CMCS‚ expanded it to new territories with a wide range of products and services‚ and built reputation and brand recognition. With the ambition
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1. SWOT Analysis Strengths IBM’s core strength lies in its System/360 and System/370 mainframe series. These mainframes have become the industry’s benchmark that competitors try to match. Moreover‚ IBM’s high-priced lease strategy‚ supported by excellent customer support‚ enhances the company’s fortunes. Over the years‚ IBM’s excellent service‚ along with a successful sales team has given it an advantage over the competition. IBM’s successful ventures with computer‚ software‚ and marketing companies
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MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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