Live Nation Presentation: Introduction: About Live Nation Entertainment Page 1 Live Nation Entertainment is the world’s leading live entertainment and eCommerce company‚ comprised of four market leaders: Ticketmaster.com‚ Live Nation Concerts‚ Front Line Management Group and Live Nation Network. * Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites‚ with over 26 million monthly unique visitors. Established in 1976‚ Ticketmaster
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Living Large – The Case of Live Nation Executive Summary After the spun-off from the radio giant Clear Channel Communications in 2005‚ Live Nation‚ the world’s largest events and live music promoter is now preparing itself to go even bigger. Led by CEO Michael Rapino‚ Live Nation is revolutionizing the music industry from a concert business to a one-stop shop that would make every fan and artists musical ends meet. Live Nation’s arising strategy is to connect the artists to the fans in every
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“Live Nation’s mission is to maximize the live concert experience. Our core business is producing‚ marketing and selling live concerts for artists via our global concert pipe. ..Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry’s first artist-to-fan vertically integrated concert platform.”[1] Live Nation effectively uses social networking‚ and internet based advertising as the main portion of its marketing strategy‚ which
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PEST & PESTEL Analysis D EFIN ITIO N “P ES T A N A LY S IS – A N A N A LY S IS O F TH E P O LITIC A L‚ EC O N O M IC ‚ S O C IA L A N D TEC H N O LO G IC A L FA C TO R S IN TH E EX TER N A L EN V IR O N M EN T O F A N O R G A N IZ ATIO N ‚ W H IC H C A N A FFEC T ITS A C TIV ITIES A N D P ER FO R M A N C E.” [1] “P ES TEL M O D EL IN V O LV ES TH E C O LLEC TIO N A N D P O R TR AYA L O F IN FO R M ATIO N A B O U T EX TER N A L FA C TO R S W H IC H H A V E‚ O R M AY H A V E‚ A N IM PA C T O N B U
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International Journal of Business and Management; Vol. 7‚ No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management ‚ Kırıkkale University‚ Kırıkkale‚ Turkey Correspondence: İhsan Yüksel‚ Department of Business Management‚ Kırıkkale University‚ 7140 Kırıkkale‚ Turkey. Tel: 90-318-3573860. E-mail: yuksel@kku.edu.tr Received:
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goods in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these
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Research Paper Case Analysis LIVE NATION Profile: Live Nation Entertainment From Wikipedia‚ the free encyclopedia "Live Nation" redirects here. For its live events subsidiary‚ see Live Nation (events promoter). Live Nation Entertainment Type Public company Traded as NYSE: LYV Industry Entertainment Founded 2010 Headquarters Beverly Hills‚ California Area served Worldwide Key people • Irving Azoff (Chairman) • Michael Rapino (CEO‚ director‚ president) Products Ticketmaster
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PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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PESTEL Analysis Political The government reduced drinks driving and binge drinking have resulted in a decline in beer consumption. Also‚ the introduction of the ’No Smoking in public buildings’ law would have an impact on people drinking in pubs. Economical Whilst sales volume have fallen‚ sale value has increased. This is due to premium products such as fruit beers. Large supermarkets are offering cut price deals to entice customers into their shops. There has been a high rise in packaging
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