ADIDAS GROUP Marketing Plan Presented by: ADRIAN ALEXANDER LEAL CASTRO 201022135 DIANA CAROLINA CUERVO 201119076 LAURA MORALES CANDIL 201020747 Presented to: GONZALO ANDRES OÑATE BELLO Professor of Marketing Fundamentals UNIVERSITY OF SAVANNAH CHIA‚ CUNDINAMARCA 2011 Company description For over 80 years the adidas Group has been part of the world of sports on every level‚ delivering state-of-the-art sports footwear‚ apparel and accessories. Today‚ the adidas Group is
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Mix for Adidas? Product The group has maintained a culture of providing high quality products aimed at providing the best value to the costumer. The products portfolio is continuously enhanced through creations and innovations throughout the companies various categories. This is pursued in order to cater to the various needs and wants of consumers worldwide. Well-known brands for sports apparels‚ equipment and accessories‚ the Adidas group has a diverse brand portfolio consists of: Adidas: footwear
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Analysis of the Financial Statements of Adidas AG -‐ For the Year Ended Dec 31‚ 2012 -‐ Course Group Handed in: 2013/12/19 Financial Accounting I Professor Rose aaa bbb ccc ddd
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sport companies for Nike and Adidas. Introduction My area of study for this project would be more on comparing the performances for Nike and Adidas for the past 5 years. In this project I would explain the performance such as growth in profits‚ revenues‚ market share‚ the company employers and employees‚ size of the market share‚ steps for increasing the social performance‚ products performance‚ dividends per share‚ assets and the company investment. Nike and Adidas and have been the top two leading
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INFORMATION SYSTEMS IN ADIDAS UK Case study based on interview with Christopher Caddick IT manager in Trafford Distribution Centre Author: Krzysztof Bazan Submitted 02/03/2010 What is the Adidas? What are the information systems used by the company? What are the systems used for? What is a history of systems implementation within the company and why they were brought in? Are there any further plans for information systems in the Adidas UK and Adidas UK area north. Adidas is a German-based sports
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Supply Chain Structure The adidas Group has outsourced most of its production. We work with more than 1‚200 independent factories from around the world that manufacture our products in 63 countries. The most dominant sourcing locations are: China‚ India‚ Indonesia and Vietnam. Our supply chain is global and multi-layered‚ with many different types of business partners‚ some of who are directly contracted factories‚ and others who are not. In 2011‚ the top five countries per region by number of
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Chapter 2: MANAGING THE INFORMATION SYSTEMS PROJECT [pic] Introduction: Project: A planned undertaking of related activities to reach an objective that has a beginning and an end. Project management: • Project management is the ongoing process of directing and coordinating all the steps in the development of an information system. • The main objective of project management is to ensure a successful completion of a project. A project will be considered as successful only if it
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Pestel Analysis of Mobile Phone Industry Political Mobile phones have now become a tool with which political parties can directly target voters. People with smartphones can now receive video advertisements and messages via the internet. According to the Economic Intelligence Unit (2012)‚ 83% of Americans who own a smartphone or tablet are registered to vote. This new gimmick is called “m-campaigning” and is currently most common in America. Barack Obama and Mitt Romney are both using this as
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Organizational Design of Adidas In this chapter‚ we have reviewed the Organizational Structure and Culture of Adidas. Though Adidas-Salomon is a company‚ which is in the business of manufacturing and marketing a wide range of products‚ the emphasis of our study is on the footwear business (core business) of Adidas. A Review on the Organizational Structure of Adidas The Head Quarter of Adidas-Salomon is situated in a small town named Herzogenaurach in Germany. This head office only manages the support
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Company Wildberries - it is a large online store of fashion apparel‚ shoes and accessories‚ which has existed for more than 7 years. I chose this site because I had previously used the services of this website. Products in this online store are divided into categories. To view products by brands (brands)‚ go to the tab "brand". All products are sorted by price‚ color‚ size‚ popularity rating (rated buyers) and the date of receipt to the store. When viewing products by categories is also sorted
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