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    Billabong Analysis

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    Table of Contents Table of Contents 2 Chapter 1: Company Profile – Billabong International Ltd 3 1.1 Overview of Billabong 3 1.2 Financial Analysis 3 Chapter 2: Identification and evaluation of Billabong’s global strategy 4 - 7 2.1 4 P’s 4 - 5 2.1.1 Product 4 2.1.2 Promotion 4 2.1.3 Price 5 2.1.4 Place 5 2.2 SWOT Analysis 6 2.3 Current Target Market 7 2.4 Reasons for Billabong’s international expansion 7 Chapter 3: Identification and evaluation of the external environment

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    Pest Analysis

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    PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / |   \ | External Analysis |     Internal

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    Pest Analysis

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    PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market

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    Ryan Air Analysis

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    Ryanair. Many models are available in the analysis of economic entities. The question is: Which model is better suited to a certain situation? In analysing the macro-environment of Ryanair‚ the business model of choice would be the PESTEL model. The PESTEL model consists of six categories namely: political‚ economic‚ social-cultural‚ technological‚ environmental‚ and legal. These categories consider the external environment the firm under analysis‚ addressing the macro-environment of Ryanair through

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    STEEP ANALYSIS

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    -Repatriation of profits: The transfer of profits from a foreign subsidiary to a corporation’s headquarters. *STEEP ANALYSIS: An approach to scanning the societal environment that examines sociocultural‚ technological‚ economic‚ ecological‚ and political- legal forces. Also called PESTEL analysis. -Trends in the Economic part of the societal environment can have an obvious impact on business activity. -BRIC countries (The rapid economic development of Brazil‚ Russia‚ India‚ and China is having

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    Starbucks Strategy Analysis

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    strategy analysis Introduction The purpose of this analysis is to evaluate the Industry’s features and the company’s strategy. The main analysis in this project is external analysis and internal analysis. External analysis is contain of strategy group‚ five forces‚ partial SWOT‚ PESTEL‚ Industry life cycle and Internal analysis is contain of market segmentation‚ CSFS‚ partial SWOT‚ generic strategy‚ Resources and Core competency‚ the Boston matrix‚ the Ansoff matrix and financial analysis. At last

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    Analysis of Corporate Website Recruitment Nathalie C. Bourdereau University of Maryland University College Nike‚ Adidas‚ and New Balance are three well-known athletic shoe and apparel companies that allow for applicants to apply online but use different approaches to achieving that important recruitment tool. Each organization offers information on their websites that helps to inform prospective applicants about the culture and benefits. This approach can “improve

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    Pest and Swot Analysis

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    SWOT Analysis of Starbucks Strengths Starbucks chooses its customers before its coffee. Howard Schultz’s mantra‚ “staying small while growing big‚” (76) is now the company’s biggest strength- its prime cause of its massive success. Weaknesses The opening hours of Starbucks is not providing 24 hours services to the customers‚ its having only the limited opening hours compared to other competitors . The prices of the product are very much expensive compared to other companies

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    Ratio Analysis Report

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    RATIOS AND ANALYSIS OF; * NIKE INC * PUMA * ADIDAS Contents * Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL & DFL | * Analysis of Financial

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    IHG analysis

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    Intercontinental  hotels  group.     Why  did  we  chose  Intercontinental  Hotels  Group   -­‐ multi  product  company   -­‐ international  company   -­‐ service  company   -­‐ specific  customer  group   -­‐ potential  for  expansion  such  as:   o life  style   o brand  expansion   o diversification   o integration         What  do  we  find  interesting/appealing

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