Ben & Jerry’s in Brazil! MK0389ZNN: Global Marketing and Communication Student ID : W13032776 Word count : 2188 Introduction For this assessment‚ we have chosen to focus on Ben & Jerry’s brand. Ben & Jerry ’s is an American ice cream company‚ a division of the Anglo-Dutch Unilever conglomerate‚ that manufactures ice cream‚ frozen yogurt‚ sorbet‚ and ice cream novelty products. These are manufactured by Ben & Jerry ’s Homemade Holdings‚ headquartered in Burlington‚ Vermont‚ United
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Ben & Jerry’s – japan [pic] Case Study No. 1 Prepared for MARK 5815 International Marketing in Asia Due Thursday 1st September 2006 Ben & Jerry’s - Japan 1. Situation Audit Company Overview Ben & Jerry’s Homemade Inc. (hereafter known as Ben & Jerry’s) is a US-based superpremium ice cream producer established in Vermont‚ USA in 1978 by Ben Cohen and Jerry Greenfield. From humble beginnings the company gained popularity through their unique style and innovative
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History of Ben & Jerry’s Ben & Jerry’s is an American ice cream company‚ a division of the British-Dutch Unilever conglomerate that manufactures ice cream‚ frozen yogurt‚ sorbet‚ and ice cream novelty products‚ manufactured by Ben & Jerry’s Homemade Holdings‚ Inc.‚ headquartered in South Burlington‚ Vermont‚ United States‚ with the main factory in Waterbury. It is best known as an ice cream brand‚ founded in 1978 in Burlington‚ Vermont. In 1977 lifelong friends Ben Cohen and Jerry Greenfield
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Ben & Jerry’s Homemade Inc. Bruner Case Study Case Summary This case examines issues of asset control for Ben & Jerry’s Homemade‚ Inc.‚ in light of the outstanding takeover offers by Chartwell Investments‚ Dreyer‘s Grand‚ Unilever‚ and Meadowbrook Lane Capital in January 2000. The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry’s strong social consciousness
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Strategic Position Ben & Jerry’s strategic position is to offer an all natural approach in the preparation of their super premium ice cream. Through the use of pure‚ natural‚ and socially conscious products‚ Ben & Jerry’s positions its products as high quality with unique flavors which ultimately differentiates it from the competition. They market their products through cause generated marketing ‚ practicing social consciousness to present the values and goals of the company. Ben and Jerry’s maintains
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Ben & Jerry’s : Marketing case. Helping marginalised people‚ promoting sustainable agriculture‚ economising resources‚ and using organic products… Ben & Jerry’s‚ the American ice-cream maker‚ has‚ since its foundation in 1978‚ included many ethical values in its business practices. Part of the important Unilever group‚ Ben & Jerry’s is now a widely extended company all around the world in constant search of new innovation such as moving into Fair Trade. Indeed in 2005 Ben & Jerry’s
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Ben & Jerry’s: Preserving Mission and Brand within Unilever By‚ Hemanth M udadla Elisa Vanzu lli You Qin Qin Fayas Faro ok “We can build a ice cream plant at 1/3rd of the cost you built yours what we cant do is build a premium brand which is what you did” Strengths: Product quality Why Acquisition Innovation Brand Sensible to Nature Social Mission Opportunities: Good topline but bad bottom line – Financial situation Ineffective operational efficiencies Organizational structure
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Executive Summary – Ben & Jerry’s Case Current Situation: Ben & Jerry’s Company is in the business of making different flavors of ice creams in USA with sales of $75 million in 1990. It is ranked # 2 in super-premium ice cream market and is 5th largest ice cream maker of any type nationwide. It has experienced explosive growth in the US market primarily through entry into new geographic markets and flavor differentiation. Ben Cohen‚ one of the founders is the majority shareholder. Chuck
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Executive Summary Ben and Jerrys is a successful ice cream company with many strengths and weaknesses. The company faces serious competition‚ financial struggles‚ economic and social influences‚ all of which are covered in my paper. I also discussed some recommendations I have for the companies success. Ben and Jerry ’s is one of the top ice cream companies around. They have had many ups and downs throughout the history of the company‚ but overall‚ they have overcome most of their hardships
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Ben & Jerry’s Homemade – The Unilever Scoop Case With four offers on the table‚ Ben & Jerry’s had quite the decision to make. When it came down to it‚ they chose the most attractive offer which turned out to be with Unilever. As time passed‚ this was shown to ultimately be a very wise choice as the financial results would later show impressive results. These impressive results could be seen by looking at how the operating margins tripled and were able to maintain a 700M operating profit in succeeding
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