PESTEL ANALYSIS Political China is moving towards a fully established market economy. The agreement between China and the ten-country Association of South-East Asian Nations (ASEAN) covers nearly 1.9 billion people. Besides that‚ China acceded to the World Trade Organization (WTO) on 11 December 2001. Its much-scrutinized accession agreement not only covers the agricultural and the industrial sector but also the services sector. This clear commitment towards participation in the global economy
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As it was mentioned‚ demographics have a limited role in brand marketing decisions in some luxury brands. But‚ in my opinion‚ that’s not the Burberry’s case. In this case luxury doesn’t transcend age. After analyzing two advertisements of Burberry Brit fragrances it’s clearly seen that the creators didn’t mean to target cross-generational customers with such campaigns. The fragrance for men is described as “leathery‚ sexy and a little bit smoky and sensuous” and for women as “blend
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Ryanair Analysis Section A. 1. Analysis of the Business Environment In order to analyze the airline industry‚ we need to conduct the PESTEL Analysis. Political and Legal - Regulations for the air travel industry are getting even more stringent. The European Union authorities demand that airlines operate in an open‚ transparent manner. Any state subsidies to airline companies are prohibited in order to make working conditions equal to anyone and to boost competition in the industry
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Bali‚ Kalimantan (formerly Borneo)‚ Sulawesi (formerly Celebes)‚ the Maluku Islands (or better known as Moluccas‚ the original Spice Islands) and Papua. PESTEL Analysis Political Analysis: Political Background: In 1602 the Dutch established the Dutch East India Company (VOC) and became the dominant European power. Following bankruptcy‚ the VOC was formally dissolved in 1800‚ and the government of
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pestel analysis for spain Key Facts Country and capital : Full name Kingdom of Spain Capital city Madrid Government : Government type Parliamentary monarchy Head of state King Juan Carlos I Head of government Prime Minister Jose Luis Rodriguez Zapatero Population : 40.5 million Currency : Euro GDP per capita (PPP) : $33‚700 Demographic details :
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TATA MOTORS PESTEL ANALYSIS Tata Motors Limited is an automotive vehicle manufacturing company based in India. The company is engaged in development‚ design‚ manufacture and assembly‚ sale‚ and financing of vehicles‚ as well as sale of auto parts and accessories. The company primarily operates in India‚ South Korea‚ South Africa‚ Thailand‚ Bangladesh‚ Indonesia‚ Singapore‚ Spain‚ and UK. The company is headquartered in Mumbai. TATA Motors got listed on the New York Stock Exchange in 2004. SWOT
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1. The Burberry brand has be come a symbol of both luxury and durability. The brand has been repositioned to a niche market between cutting-edge fashion apparel‚ like Armani‚ and classic fashion apparel‚ like Polo Ralph Lauren. Burberry has also excelled in the accessories market‚ positioning itself between the Coach and Gucci brands. Burberry does not want to be cutting-edge fashion and at the same time‚ does not want to be viewed as just classic‚ as this market is already saturated with other
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| | | | [STRATEGY OF ZARA & BURBERRY] | | TABLE OF CONTENTS INTRODUCTION……………………………………………………………….1 STRATEGIES……………………………………………………………………..1 CONCLUSION: COMPARISON ZARA VS BURBERRY…………….4 REFERENCES.……………………………………………………………………5 Introduction ABOUT ZARA… Zara started operations in Spain in 1975‚ and now operates in 74 countries worldwide. Zara is one of the largest international fashion companies and it is owned by INDITEX‚ one of the world’s largest distribution
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PESTLE ANALYSIS OF THAILAND PESTLE ANALYSIS OF THAILAND PESTLE ANALYSIS OF THAILAND INDEX Sr. No. Title Page No. 1 Introduction 1 2 National Flag and Symbol 2 3 Political Analysis 4 4 Economical Analysis 6 5 Socio-Cultural Analysis 10 6 Technological Analysis 15 7 Environmental Analysis 17 8 Legal Analysis 21 9 Bibliography 24 PESTLE ANALYSIS OF THAILAND INTRODUCTION Country Thailand
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Introduction Land area of 298 sq km and is made up of 1‚192 islands is situated in the Indian Ocean. Forecasts of Maldives’ inundation are a great concern for the Maldivian people. The official language is Dhivehi while English is commonly used in trade and commerce. Political Structure: Maldives is a presidential representative democratic republic. The President is the Head of Government and executive power is exercised by the government. The President is directly elected by the people to a
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