companies in the world. Unfortunately‚ Pfizer faced challenges by macro-environment forces that affect their sales volume decline dramatically in 2011. PESTEL‚ Porter’s Five Forces and Industry Lift Cycle frameworks to be applied to analysis the broad macro-environment that affected Pfizer in the pharmaceutical industry. 1. PESTEL framework PESTEL (Appendix I) is classifies into six environmental influences including Political‚ Economic‚ Social & Cultural‚ Technological‚ Environmental and
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Table of content 1. Introduction 1 2. Importance of environmental analysis 1 3. Procedure 1 4. Findings 2 1. PESTEL analysis for environmental scanning 2 2. Political factors 2 3. Economical factors 3 4. Socio-cultural factors 4 5. Technological factors 4 6. Environmental factors 5 7. Legal factors 5 8. Porter’s five forces model for environmental scanning 6 9. Threat of entry 6 10. Threat of substitutes 7 11. The power of buyers 7 12. The power
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Prof. Merlin Industry Analysis The Computer Hardware industry is a growth industry that includes companies that design and manufacture personal and large-scale computers‚ as well as other information technology devices. The increased use of the Internet has led to increased growth and spending in this industry‚ and the computer hardware industry is projected to grow 8.4% between 2009 and 2014 (“Computer hardware industry‚” 2010). With a promising future and strong
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Prepared By : Nithinlal.M PGDM ’13-‘15 Reg No : PG13027 Industry Overview Approximately 95% of India’s international trade by volume and 70% by value are seaborne. India has 11 major ports‚ 19 Medium port‚ and 187 minor ports along 7‚517 km long Indian coastline. It is strategically located as a major maritime nation due to its long coastline that flanks important global shipping routes. The National Transport Policy Committee (1980) recommended the following principles for
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Case study Title: Starbucks Executive summary: Starbucks has successfully established itself as the premium coffee leader in China with great brand recognition and high customer satisfaction. Its inspirational‚ progressive‚ professional and intellectual image has been widely accepted by a variety of the Chinese l customers including. External environment impacts the enterprise ’s business to a large extent. While a company cannot change the external environment‚ internal business strategy can
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.:Executive Summary:. Starbucks has been the most successful coffee chain using their aggressive expansion strategies to surpass its competitors. Through its expansion‚ Starbucks has focused on creating a dense network of stores all around US‚ while also opening up new locations all around the world. However‚ Starbucks’ aggressive expansion strategies have posed major threats to its financial health such as tight cashflows‚ increase debts‚ poor liquidity ratios and etc. In addition‚ this approach
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PESTEL Political- The theatre is subsidized by the public purse in the form of local authorities and the arts council (Arts council‚ 2010). However‚ funding is under continual pressure after cuts made to the arts budget by the coalition government (Mintel‚ 2012). This has been evident since 2008 where the arts council of England stopped funding of the theatre meaning it is only supported by Winchester City Council‚ Hampshire city council‚ sponsors and friends of Theatre Royal Winchester (Burn
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MBA UBIS INTAKE 2 Case of study: Export strategy of Trung Nguyen Coffee Company I. INTRODUCTION Vietnam’s leading coffee company‚ Trung Nguyen is looking to turn Vietnam into a global coffee powerhouse. Coffee is a massive global market: roughly 2.5 billion cups of coffee are consumed around the world every day and sales exceeded more than $70 billion a year. Vietnam is a major player‚ currently the number two global exporter of coffee‚ behind only Brazil. However‚ while the country earned a record
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Automotive Industry Analysis The development of the automobile came from many different people from different countries. The development stated in 1769 in France‚ with the invention of a three-wheeler that was powered by steam (Gale‚ 2003). Then in 1800’s the first internal combustion engine was created in Belgian and the first gasoline powered vehicle was constructed in 1885 in Germany (Gale‚ 2003). Henry Ford built the first car in 1896 (Gale‚ 2003). He then revolutionized the industry with the
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Introduction…………………………………………………………...........3 Main discussion Part (1) Starbucks product’s competitive priorities…………………………3 Part (2) Starbucks critical analysis‚ services and manufacturing strategies...5 Part (3) Product life cycle………………………………………………….10 Part (4) the flow diagram processes ……………………………………….13 Part (5) Tools and standards applied to keep tracking in the industry…..…15 Recommendations………………………………………………………….17 References……………………………………………………………….…19 Abstract Starbucks opened its first location
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