A Marketing Plan - D104 | Male Cosmetics in China | L’Oreal Paris Men Expert | | Table of Contents 1. Executive Summary 2 2. Situation/Environmental Analysis 3 2.1 SWOT Analysis 3 3.2 PEST Analysis 4 3. Marketing Objectives 5 4. Marketing Strategy 6 4.1 Target Market Selection 6 4.2 Target Market Profile 7 5. Marketing Mix Decisions 8 5.1 Product Decisions 8 5.2 Pricing Decisions 9 5.3 Placement Decisions 9 5.4 Promotion Decisions
Premium Marketing Brand
CHAPTER- 1 EXECUTIVE SUMMARY Cosmetic products play an essential role in everyone ’s life. They range from make-up‚ skincare and perfumes‚ to personal hygiene such as shampoos and soaps. The cosmetic market is driven by innovation as they constantly add new features to their existing products and it is a highly competitive market where more choice‚ greater efficacy and better results are expected by customers. In the current globalised world where the demographics of Western countries change
Premium Cosmetics
Singapore Airline Strenght: Premium product and brand SIA has been at or near the top in premium product rankings since the years. Although the gap has been closing‚ but its leading premium product remains an important differentiator . Meanwhile‚ SIA brands product still remain one of the best known and popularity. Airlines around the world use SIA as the benchmark for product and brand; there cannot be a higher compliment. The logo of Singapore Airline is special.It is a bird‚ inspired by a silver
Premium Singapore Airlines Singapore Changi Airport Singapore
Industry Analysis of Food Service Industry The foodservice (or food service) industry (US English; catering industry in British English) encompasses those places‚ institutions‚ and companies responsible for any meal prepared outside the home. This industry includes restaurants‚ school and hospital cafeterias‚ catering operations‚ and many other formats. Although the restaurant industry is very competitive‚ the lifestyle changes created by modern living continue to fuel its steady growth. More and
Premium Restaurant Food
companies in the world. Unfortunately‚ Pfizer faced challenges by macro-environment forces that affect their sales volume decline dramatically in 2011. PESTEL‚ Porter’s Five Forces and Industry Lift Cycle frameworks to be applied to analysis the broad macro-environment that affected Pfizer in the pharmaceutical industry. 1. PESTEL framework PESTEL (Appendix I) is classifies into six environmental influences including Political‚ Economic‚ Social & Cultural‚ Technological‚ Environmental and
Premium Pharmaceutical industry Pharmacology Food and Drug Administration
History Chapter 2&5 Notes Checklist on Chapter 2: Who was the founder of Singapore? 1. Reasons why Singapore was chosen as a port 2. Importance of the signing of the Anglo-Dutch Treaty 3. Contributions of Maj William Farquhar‚ Sir Stamford Raffles‚ John Crawfurd. Reasons why Singapore was chosen as a port British Current Situation 1. They had ports at Bencoolen and Penang 2. They were also in trade with China and India. They traded their Opium which was from India
Premium Stamford Raffles Malaysia Industrial Revolution
Tourism in Singapore is a major industry and attracts millions of tourists each year.[1] Its cultural attraction can be attributed to its cultural diversity that reflects its colonial history and Chinese‚ Malay‚ Indian and Arab ethnicities. It is also environmentally friendly‚ and maintains natural and heritage conservation programs. As English is the dominant one of its four official languages‚ it is generally easier for tourists to understand when speaking to the local population of the country
Premium Singapore
Table of content 1. Introduction 1 2. Importance of environmental analysis 1 3. Procedure 1 4. Findings 2 1. PESTEL analysis for environmental scanning 2 2. Political factors 2 3. Economical factors 3 4. Socio-cultural factors 4 5. Technological factors 4 6. Environmental factors 5 7. Legal factors 5 8. Porter’s five forces model for environmental scanning 6 9. Threat of entry 6 10. Threat of substitutes 7 11. The power of buyers 7 12. The power
Premium Environment Alcoholic beverage Alcoholism
Executive SummaryFamous Amos was established in the year 1983 in Singapore. It is now under Kellog’s Company since it was bought over in year 2001. Famous Amos offers cookies with nine varieties of flavours. It products also includes muffins and brownies. They serve the consumer with its finest and freshly made cookies. They believe in making the chip for the future generation. Famous Amos Cookies are also recognised as the best chocolate chip cookies in the world. Their cookies also meet the needs
Premium Chocolate chip cookie Wally Amos Kellogg Company
and natural cosmetics in the $270 billion global cosmetic market is growing at a fast pace.” As people are becoming more and more conscious of the negative side effects of extended use and exposure to chemical cosmetics so too has the cosmetics industry. Cosmetics normally use aromatic hydrocarbons that are derived from petroleum which have been proven to show long term side effects on the skin. While the idea of organic cosmetics is not new a company as well known as M.A.C. Cosmetics has not yet
Premium Marketing