Proposal - Disney Cruise Line Dave Rothenberg & Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary ……………………………………………………………………………..2 1.0 Introduction ………………………………………………………………………………….2 2.0 Situational Analysis …………………………………………………………………………2 2.1 Internal ………………………………………………………………………………2 2.1.1 Organization Analysis …………………………………………………….3 2.1.2 SWOT Analysis ……………………………………………………………3
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Tourism is travel for recreational‚ leisure‚ or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes".[1] Tourism has become a popular global leisure activity. After slowly recovering from the contraction resulting from the late-2000s recession‚ where tourism suffered a strong slowdown from the second half of 2008 through the
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Cruise Ships: Is Bigger Better? “Size matters not. Look at me. Judge me by my size‚ do you? Hmm? Hmm. And well you should not.” -Yoda‚ Star Wars: Episode V – The Empire Strikes Back Throughout the world‚ there are hundreds of thousands of vacation possibilities a person can go and experience. Tourism has become a big business‚ and in terms of size‚ cruise ships are a big fish in the ocean of tourism. However‚ within the cruise ship industry‚ there is still a
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whole new perspective of life. 4. Introduction Backpack and cruise liner adventure S.A is a holiday tour for three Germans and one South African in South-Africa for 14 days. The holiday starts with a 8 day tour through Kwazulu-Natal and Gauteng for different activities (Photography‚ Game viewing‚ Adventure activities and S.A Cultures) and then ends with a 4 day cruise package from South-Africa to the Portuguese islands on the MSC Sinfonia. (a)Land
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PESTEL Analysis of Food Souvenir Industry in Macau POLITICAL: Bejing Visa Policy: The GDP of Macau is expected to increase by 30% this year which indicates that the economy is recovering from 2008 recession. That means‚ if the economy keeps its same speed‚ Central govt. might bring some new policy on visa restriction for Chinese visitors similar to that of 2008 & 2007. If the central govt. observes any negative impact of the gaming boom‚ they might tighten the visa policy. International
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Island was chosen as the destination for developing the destination marketing. Current segmentation marketing strategy will be discussed in briefing paper as the purpose. Both tourism literature and theory will be used to analyse the data and information generated from various resources. And the outcome of the research and analysis will be present in the finding parts so that recommendations for further destination marketing development can be proposed finally. According to website Imagine
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Impact of Tourism: An Economic Analysis Executive Summary The main purpose of this report is to show the importance and the role of the indirect economic effects of tourism on growth and GDP‚ employment and foreign trade. Tourism’s role in the economy is often perceived as being limited to the hospitality industry (cafes‚ hotels and restaurants) and outbound and inbound travel agencies and carriers‚ which form the leading service sector in many countries. However‚ the economic impact of tourism is much
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EXPERIENCE AT CARNIVAL CRUISE LINES” A Case Analysis Presented to the Faculty of College of Hospitality & Institutional Management of Our Lady of Fatima University In a Partial Fulfillment of the Requirements for the course Hospitality Organizational Management (HRMPS 15) Submitted by: Zoila S. Pagaacita BSHRM 4Y1-1 Submitted to: Mr. Marc Gerald Pajela Submitted on: February 17‚ 2013 PART I. THE ISSUE The main issue of the case is how the Carnival Cruise Line can improve their
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overhead costs from the linear is $2603.23. 2.3 Cost Prediction 2.3.1 Increased Labor Hour Prediction If John Cruise was to raise the labor hours for Island Wheels Ltd to 8500 hours‚ then the overhead costs would stand at $81400 [(44000+(4.4*8500)] and $84432 [46862+(4.42* 8500)] when used High Low method and Regression analysis respectively. 2.3.2 Increased Machine Hour Prediction If John Cruise was to raise the machine hours for Island Wheels
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Hospitality Management 18 (1999) 331}343 Life and tourism in the year 2050 Abraham Pizam* Department of Hospitality Management‚ University of Central Florida‚ P.O. Box 161400‚ Orlando‚ FL 32816-1400‚ USA Abstract This article is an essay that represents the author ’s personal vision of life and the state of the tourism industry in the year 2050. It describes the major expected developments in the areas of environment‚ demographics‚ economy and business‚ lifestyle and values‚ politics‚ housing
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