Exploring Personality in the Indian Deodorant category Indian Deodorant category: A personality perspective The Deodorant market in India transformed from being a predominantly grey market to a market with severe competition among popular brands. Most of the deodorant brands have taken advantage of the progressive and cultural shift happening in India by appealing to hedonistic pleasures of using a deodorant with daring advertisements that appeal to the Id component of the personality of the target
Premium Appeal Brand Advertising
Case Study: Tech Ltd Introduction In deciding whether Tech Ltd is a company that we would buy‚ we evaluated the profitability‚ liquidity‚ efficiency‚ financial leverage and market ratios of the company. Profitability The profitability ratios of Tech Ltd tells the story of an improving company with healthy profitability. The gross margin has been fairly steady at a return of around 16% for the past 2 years‚ and the net margin is showing that the business has become more efficient at generating
Premium Financial ratios Financial ratio Generally Accepted Accounting Principles
Marketing Theories – PESTEL Analysis Posted on May 16‚ 2012 by admin Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P –
Premium Economics Marketing
Chapter 7 Money is anything which people are willing to accept in exchange for goods and services. Barter involved exchanging or swapping goods or services which people already have for something else they need. For example a pig in exchange for a pair of shoes. This system was very complicated. Not only did you need to find someone who had what you needed‚ but he/she had to be willing to accept whatever you had to offer. To overcome this problem money was introduced. For example how many
Premium Currency Euro European Union
Citigroup Inc. (branded Citi) is a major American financial services company based in New York City. Citigroup was formed from one of the world’s largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7‚ 1998.[2] Citigroup Inc. has the world’s largest financial services network‚ spanning 140 countries with approximately 16‚000 offices worldwide. The company employs approximately 260‚000 staff around the world‚ and holds over 200 million
Premium Financial services
favourite among Indian shoppers. [Online] Available at: http://thirdeyesight.in/articles/zara_india_favourite.htm [Accessed 9 March 2012]. Just-style.com. (2012). Zara takes a cautious step into China. [Online]. Available at: http://www.just-style.com/analysis/zara-takes-a-cautious-step-into-china_id92390.aspx [Accessed 10 March 2012]. Pallavi Srivastava‚ (2011). Zara: Premium Fashion. [Online] Available at: http://thirdeyesight.in/articles/zara_pitch.htm [Accessed 9 March 2012]. Saumya Roy‚ (2010). Fast
Premium Retailing Social network service Online shopping
Political Factors: All Saints ensures that all regulations are met by having their vendors‚ suppliers and subcontractors sign their compliance manual based on the core conventions of the International Labour Organisation. The provisions of these conventions constitute the minimum and not the maximum standards all suppliers must meet in order to do business with All Saints. (http://www.allsaints.com/new-faqs) Economic Factors: All Saints and the All Saints website
Premium Supply chain management Supply chain Logistics
PEST Analysis of Philips company: POLITICAL FACTORS Because Philips is an international company‚ it has to deal with many political factors such as: tax policy‚ employment laws‚ environmental regulations‚ trade restrictions and political stability inside each country they are in. Philips is a manufacturer‚ a sales company and needs to maintain service organization too‚ so it must deal with many varieties of laws and policies that are changing‚ depending the country and the time. For example
Premium Economics Ecology
AMBIDEXTERITY EXERCISE .....by Melvin D. Saunders ......Ambidexterity is the ability to use both your hands with equal ease or facility‚ but if you’re armless‚ it could be your feet! In fact‚ it is quite advantageous in certain sports and martial arts to be able to use both your feet with equal facility. The Greeks encouraged and tried to promote ambidexterity because it was simply logical in sports and battle to be adept with both hands instead of one. By combining the Phoenician style of writing
Free Left-handedness Handedness
PESTEL ANALYSIS The PESTEL framework categorises environmental influences into six main types: political‚ economic‚ social‚ technological‚ environmental and legal. Thus PESTEL provides a comprehensive list of influences on the possible success or failure of particular strategies. (G. Johnson‚ R. Whittington‚ K. Scholes (2011): 50). Political Relating to the protection of the environment Kraft Foods Inc. is subject to various federal and state laws in the United States‚ taking into account that
Premium Kraft Foods Environment Natural environment