Prof. Merlin Industry Analysis The Computer Hardware industry is a growth industry that includes companies that design and manufacture personal and large-scale computers‚ as well as other information technology devices. The increased use of the Internet has led to increased growth and spending in this industry‚ and the computer hardware industry is projected to grow 8.4% between 2009 and 2014 (“Computer hardware industry‚” 2010). With a promising future and strong
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Sure Deodorants : Would Rexona’s failure haunt? With the launch of Sure Deodorants‚ HUL has brought the world’s no.1 brand in deodorants to India with the hope that it garners the same level of success for HUL as achieved in Europe and America. Before the launch of rexona deodorants in 1995‚ the segment was a non-existent one and HUL’s insight of an existing market convinced them of taking there almost 50 year old rexona brand (rexona soaps were launched in 1947 in India) into the segment. The
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Prepared By : Nithinlal.M PGDM ’13-‘15 Reg No : PG13027 Industry Overview Approximately 95% of India’s international trade by volume and 70% by value are seaborne. India has 11 major ports‚ 19 Medium port‚ and 187 minor ports along 7‚517 km long Indian coastline. It is strategically located as a major maritime nation due to its long coastline that flanks important global shipping routes. The National Transport Policy Committee (1980) recommended the following principles for
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PESTEL Political- The theatre is subsidized by the public purse in the form of local authorities and the arts council (Arts council‚ 2010). However‚ funding is under continual pressure after cuts made to the arts budget by the coalition government (Mintel‚ 2012). This has been evident since 2008 where the arts council of England stopped funding of the theatre meaning it is only supported by Winchester City Council‚ Hampshire city council‚ sponsors and friends of Theatre Royal Winchester (Burn
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Automotive Industry Analysis The development of the automobile came from many different people from different countries. The development stated in 1769 in France‚ with the invention of a three-wheeler that was powered by steam (Gale‚ 2003). Then in 1800’s the first internal combustion engine was created in Belgian and the first gasoline powered vehicle was constructed in 1885 in Germany (Gale‚ 2003). Henry Ford built the first car in 1896 (Gale‚ 2003). He then revolutionized the industry with the
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Chapter 1 Industry Background A. Definition of the Industry: What are its Products or Services? 1. Definition The development of any country completely depends upon the growth of telecommunications; it is a technology of transmitting signal through a long distance for the sake of communicating with each other. Throughout the world‚ telecom industry is being controlled by private companies instead of government monopolies. Traditional telecom technologies are also being replaced by modern
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Competitive Rivalry The Competitive Rivalry in South Africa is high and will continue to increase as new Providers enter the industry. * The Competition is based on price and quality. The entry of every new Customer brings with a new set of price cuts and hence intensifies competition between cell phone provo=. Major threats currently: * Cell C‚ because they are a low cost service provider of many services‚ and this has helped Cell C to penetrate the market. * MTN and Vodacom offer
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The PESTEL framework examines the six main macro environmental influencing factors of companies: political‚ economic‚ social‚ technological‚ environmental and legal. These influences determine the future success or failure of the corporate strategies. The political influence include the role of the governments; economics embraces the macro economic factors such as growth rate‚ exchange rates and business cycles; the social component stands for changing cultures and demographics; technological influences
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Macro-environmental analysis the macro-environment describes all factors which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors (Hooley‚ Saunders‚ Piercy‚ 2004). The analysis of those factors is therefore often known as Pest analysis (Johnson‚ Scholes‚ 1999). Since the airline industry is very much influenced by changes taking place in the environment and has undergone rapid and dramatic changes during the last decades
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match their taste and monetary. Therefore‚ ZEN Department Store should have clear positioning and provide suitable facilities‚ which can fulfill the target’s needs. Technology Information Technology (IT) becomes important in the Department Store industry. With IT the Department Store can store the customers’ data and millions of transactions into their database in order to automate their operation. Next step is to be able to analyze the customer data to launch the right strategy
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