The PESTEL framework examines the six main macro environmental influencing factors of companies: political‚ economic‚ social‚ technological‚ environmental and legal. These influences determine the future success or failure of the corporate strategies. The political influence include the role of the governments; economics embraces the macro economic factors such as growth rate‚ exchange rates and business cycles; the social component stands for changing cultures and demographics; technological influences
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Executive Summary Energy Gum was first developed for Military and Security Agencies for situations requiring fast action and to improve physical performance as well as health benefits. Based on the market we are looking to strengthening this product name and image as well increase profits over the year. Introduction Energy Gum is a gum where caffeine is the key ingredient with a combination of energy ingredients like B-vitamins‚ Ginseng‚ Guarana‚ and Taurine. The energy can be a boost to your
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audience about elevated sugar content in drinks. Thesis – The high sugar content in many drinks being marketed as “healthy” are negatively impacting the health of people across the country. I. Introduction As the morning rush begins may adults‚ teens and children get sucked into the same morning rut. Even if they take time for what they think to be a healthy breakfast most don’t realize what they are following it up with. The high sugar content n many drinks being marketed as “healthy” are negatively
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CaseNet® The Soft Drink Industry in 1996: A Case Study for External Environment Analysis Raman Muralidharan Indiana University-South Bend he average U.S. consumer drinks more soft drinks per capita (2.3 eight ounce servings a day) than any other beverage‚ including milk. Table 1 shows the per capita consumption of various beverages in the U.S. for 1991-1995. In terms of 1995 retail sales‚ soft drinks in the U.S. are a $52 billion dollar industry (Standard & Poor’s Corp.‚ 96:11). The U.S. market
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COUNTRY ANALYSIS REPORT India In-depth PESTLE Insights Publication Date: December 2010 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental structure in India. Each of the PESTLE factors is explored on four parameters: current strengths‚ current challenges‚ future prospects and future risks. Summary Key findings India is a stable democracy‚ but terrorism and its relationships with its neighbors continue to be a problem Since
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CASE STUDIES Innocent Drinks Case Study Capitalizing on the health trend in the smoothie category Reference Code: CSCM0309 Publication Date: April 2010 DATAMONITOR VIEW CATALYST Innocent Drinks has achieved unparalleled success in the UK as the foremost player in the smoothies sector. This case study looks at the smoothies category in detail and assesses the company’s achievements as it copes with recession‚ competition and takeovers. SUMMARY • The smoothies category in the UK has been
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A STUDY ON CONSUMERS BUYING HABITS TOWARDS HEALTH FOOD DRINK PRODUCTS IN SALEM DISTRICT TAMILNADU Mr. P. ARUN Research scholar‚ Bharathiar School of Management and Entrepreneur Development Bharathiar University‚ Coimbatore‚ Tamilnadu‚ India E- Mail: arun2mbaPhD@yahoo.com ABSTRACT In India Consumers behavior towards purchase of food drink products like beverage are changing due to economic and personal factors. Once if we compare last five years the prices of beverage products‚ it could
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You Are an Investment Analyst Ta’Nika Wilson Prof. Dane Bowman ACC557 – 009 Financial Accounting December 18‚ 2012 History “Brad’s drink” was created in the summer of 1893 by pharmacist Caleb Bradham of New Bern‚ North Carolina. The drink was renamed Pepsi Cola in 1898‚ after pepsin and cola nuts were used in the recipe. Also in 1898‚ Caleb Bradham wisely bought the trade name "Pep Cola" for $100 from a competitor from Newark‚ New Jersey
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Strengths - Market leader in UK with annual sales of £130mn - Reputation for 100% pure fruit juices so it appeals to the health conscious market - Extensive product range for kids and in different sizes - Diverse market from kids to adults from all walks of life - Innovative culture has called for an extensive range of new recipes with 30 different recipes - High brand equity has called for high levels of awareness and a unique brand identity - Quirky - High standards of CSR – ingredients
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Geert Hofstede defined that culture is "collective programming of the mind distinguishing the members of one group or category of people from another". (HOFSTEDE‚ 2012a) Human culture derives from people’s background‚ education‚ gender and so on. Therefore‚ different people have various cultures. Culture can influence employees’ relationship in workplaces. (HOFSTEDE‚ 2012b) Geert Hofstede studied this question for more than six years‚ and found six groups of national cultural dimensions. The first
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