Background of Study for Online Hotel Reservation System Chapter 1 : Project Overview Background of the Study The existence of many sophisticated computer systems and various innovations that we find in this Information Age justifies the age old saying that necessity is the mother of all inventions. The need to share information in a so called ‘global network’ and man’s desire to communicate from long distances called for the birth of the World Wide Web (formerly known as ARPANET). With the advent
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Paris Hilton: The Eighth Deadly Sin Pride‚ envy‚ anger‚ avarice‚ sloth‚ gluttony‚ lust‚ and Paris Hilton. The seven deadly sins and Paris the heiress have combined to overtake pop culture as we know it. It may be a coincidence this blond bombshells favorite number is seven‚ but in the pubic eye Paris is the epitome of such sins. Who blames her? She ’s famous‚ wealthy‚ beautiful‚ human‚ and everywhere you look. From the television‚ to movies‚ magazines‚ books‚ clothing lines‚ and even armature
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TASTE……………………………………..……8-9 2.3. SPA &FITNESS………………………………………………………10-12 2.4. BUSINESS AREA……………………………………………...….……..13 2. ANALYSIS OF THE TOURISM MARKET…………………..………..14-18 3.5. GENERAL ENVIRONMENT…………………………………….18-19 3.6. MICRO-ENVIRONMENT/COMPETITORS…………………….20-23 3.7. MACRO-ENVIRONMENT……………………………….……….….23 3.8. SWOT ANALYSIS………………………………………………..25-27 3.9. INVESTORS…………………………………………………….28-29 3. MARKETING PLAN………………………………………………….30-37 4.10
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A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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Executive Summary “Rosewood Hotels and Resorts” is considering a branding strategy to drive growth. The President & CEO‚ John Scott as well as the VP of marketing and sales‚ Robert Boulogne are considering 2 options; namely * Carry out corporate branding effort to create an umbrella brand‚ linking all of their individual properties and increasing cross sales and retention rate * Introduce a reward system to encourage customers of one location to visit other Rosewood properties.
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CHAPTER :1 INDIAN HOTEL INDUSTRY OVERVIEW 1.1 INTRODUCTION Since the opening of the market and the rapid economic development‚ the travel and tourism industry has blossomed. The hotel industry’s fortunes are closely linked to this sector of the economy. But the availability of hotel rooms has not kept pace with the increasing demand. Moreover‚ as India accounts for only 0.5% of the global tourist trade‚ there is immense scope for growth. The World Tourism Organization (WTO) expects the Indian
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Location: Taipei‚ Republic of China Executive Summary The purpose of this paper is to go through each step of creating a strategic business plan for the Cougar Suites hotel. This paper is divided into 7 different sections. The first section is the introduction to the paper and to Cougar Suites. We are a 500 room full service hotel with mid level quality and mid level price. Our primary segments are Business‚ Corporate/Business Meetings‚ and Association meetings. While our secondary segments are
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References: http://nightout-party.blogspot.in/2012/03/oberoi-hotels-resorts-rated-1-in-guest.html http://articles.timesofindia.indiatimes.com/keyword/oberoi-group/recent/2 http://www.vccircle.com/news/consumer/2013/08/05/oberoi-hotels%E2%80%99-parent-eih-posts-102-growth-revenue-116-increase-net-profit http://www.oberoihotels.com/special_offers.asp
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A NEW TENDENCY IN TOURISM SECTOR: THEMED HOTELS AN EMPIRICAL RESEARCH ABOUT TOURIST PROFILE WHO PREFERS TO STAY AT THEMED HOTELS IN ANTALYA AND REASONS OF PREFERENCE Ahmet AKTA ‚ Prof. Dr.‚ Akdeniz University Alanya Faculty of Administration‚ Antalya‚ TURKEY Seden ALGÜR‚ Phd Student‚ Akdeniz University Institute of Social Sciences‚ Antalya‚ TURKEY ABSTRACT Tourism being industry without chimney in our country which has stepped important paces with membership process of the EU‚ has been
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Operations Management Analysis of Radisson Hotels Final Project Linda Herman MT435-02AU Professor Stuart Childers I Introduction Radisson Hotels were founded in 1938 by Curtis L. Carlson‚ Carlson Companies Inc. (Schroeder‚ 2008‚ p 454). Radisson Hotels are world wide and are committed to the customer‚ employee‚ and community. Radisson strives to provide warm and engaging hospitality at every point of customer contact. They are dedicated to responsible business initiatives that focus
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