Table of Contents Table of Contents 2 Chapter 1: Company Profile – Billabong International Ltd 3 1.1 Overview of Billabong 3 1.2 Financial Analysis 3 Chapter 2: Identification and evaluation of Billabong’s global strategy 4 - 7 2.1 4 P’s 4 - 5 2.1.1 Product 4 2.1.2 Promotion 4 2.1.3 Price 5 2.1.4 Place 5 2.2 SWOT Analysis 6 2.3 Current Target Market 7 2.4 Reasons for Billabong’s international expansion 7 Chapter 3: Identification and evaluation of the external environment
Premium Revenue Marketing Billabong
PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
Free PEST analysis Economics SWOT analysis
PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
Free PEST analysis Strategic management Management
Ryanair. Many models are available in the analysis of economic entities. The question is: Which model is better suited to a certain situation? In analysing the macro-environment of Ryanair‚ the business model of choice would be the PESTEL model. The PESTEL model consists of six categories namely: political‚ economic‚ social-cultural‚ technological‚ environmental‚ and legal. These categories consider the external environment the firm under analysis‚ addressing the macro-environment of Ryanair through
Premium Low-cost carrier Airline Strategic management
-Repatriation of profits: The transfer of profits from a foreign subsidiary to a corporation’s headquarters. *STEEP ANALYSIS: An approach to scanning the societal environment that examines sociocultural‚ technological‚ economic‚ ecological‚ and political- legal forces. Also called PESTEL analysis. -Trends in the Economic part of the societal environment can have an obvious impact on business activity. -BRIC countries (The rapid economic development of Brazil‚ Russia‚ India‚ and China is having
Premium Inflation Government spending Law
Intercontinental hotels group. Why did we chose Intercontinental Hotels Group -‐ multi product company -‐ international company -‐ service company -‐ specific customer group -‐ potential for expansion such as: o life style o brand expansion o diversification o integration What do we find interesting/appealing
Premium Hotel Customer Customer service
(SBUs): personal digital assistant (Blackberry smartphone and Playbook tablet) and software research and development (mobile e-mail processing system and apps). The worldwide demand for smartphones is fueling a tense business market‚Blackberry‚ HTC‚ Nokia‚ Iphone‚ Motorola‚ Microsoft‚ Samsung and Sony are the main players. ‘Underpinning smartphone growth is the rapidly shifting operating system landscape‚’ added Ramon Llamas‚ senior research analyst with IDC’s Mobile Phone Technology and Trends
Premium Strategic management Mobile phone Smartphone
com/created/the-pestle-analysis-tool/ PESTLE analysis template Other than the main headings‚ the questions and issues in the template below are examples and not exhaustive – add your own and amend these prompts to suit your situation‚ the experience and skill level of whoever is completing the analysis‚ and what you aim to produce from the analysis. The context upon which a PESTLE analysis is undertaken can help to determine how to interpret facts and information discovered. PEST/ PESTLE Analysis on ____________________(organization
Premium PEST analysis SWOT analysis
Analysis of the competitive process that takes place within ‘Smartphone market’ Table of Contents Executive Summary 3 Introduction 3 Detailed Discussion 4 Market Share 4 The nature of the product 5 Composition of the market‚ demand growth‚ and elasticity 5 Economies of scale and technology 6 Market structure 6 Market dimensions 7 The principal dimensions of competition and business rivalry 7 Other Generic strategies applied by firms in this market
Premium Supply and demand Profit Economics
SWOT ANALYSIS OF ULTRA TECH CEMENT INDUSTRY: The SWOT analysis about Ultra Tech cement and its position in the market. The company is one of the best in the cement industry‚ analysing it through the different framework of analysis in order to judge the actual situational and industrial position of the company in order to find out how actually is the company doing. The company is facing a lot of problem regarding its promotion and marketing techniques due to which it faces a short of awareness
Premium Marketing Cement Strategic management