ICICI bank is the second largest bank in India in terms of both asset and market capitalization. It provides a wide variety of financial products to both corporate and retail customers. It has a network of 3‚800 branches and has 11‚162 ATMs in India and is present in 19 countries. Marketing strategy ICICI bank’s USP generally lies in its product innovation‚ its pioneering in modern banking and customer relationship management. ICICI bank focuses on relationship marketing. Even its value proposition
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----------------------------------------------------------------------------- 5 - 6 * Introduction of Company SWOT ANALYSIS of IKEA ------------------------------------------------------------------- 7 - 8 EXTERNAL ANALYSIS (GENERAL ENVIRONMENT - PESTEL) ----------------- 9 - 10 * Explanation of General Environment * Political Forces * Economic Conditions * Socio-cultural Conditions * Technological Changes * Environment Factors * Legal Factors EXTERNAL ANALYSIS (COMPETITIVE ENVIRONMENT) ------------------------- 11 - 13 * Intensity
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Business Environment Assignment The PESTEL analysis shown in the appendix portrays some of the issues in the external environment that a firm manufacturing and supplying luxury men’s clothing may experience. In all six sections; political‚ economic‚ social‚ technological‚ environmental and legal there are issues that the firm would face. However‚ some have more significance to others. Although political‚ technological and environmental factors would have a big affect on the firm‚ when looking at
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Automobile insurance Industry- Environmental Analysis The motor vehicle insurance‚ refers to a kind of commercial insurance that offer liable for compensation to life or personal injury or property damage caused by motor vehicles due to natural disasters or accidents. Car insurance is a kind of property insurance. In the field of property insurance‚ motor insurance belongs to the young categories of insurance. This is because the car insurance comes and develops with the emergence and popularity
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Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK ICICI Bank is India’s second-largest bank with total assets of Rs. 4‚736.47 billion at March 31‚ 2012 and profit after tax Rs. 64.65 billion (US$ 1‚271 million) for the year ended March 31‚ 2012. The Bank has a network of 2‚895 branches and 10‚021 ATMs in India‚ and has a presence in 19 countries‚ including India. ICICI Bank offers a wide range of banking products and financial services to corporate
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A PROJECT ON INSURANCE INDUSTRY IN INDIA FOCUSING ON RELIANCE LIFE INSURANCE PREFACE The liberalization of the Indian insurance sector has been the subject of much heated debate for some years. The policy makers where in the catch 22 situation wherein for one they wanted competition‚ development and growth of this insurance sector which is extremely essential for channeling the investments in to the infrastructure
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LIFE INSURANCE CORPORATION OF INDIA : COPING WITH UNCERTAINTY INTRODUCTION TO CASE The year 1996 was a significant one for the pension fund business in India. Till then‚ by virtue of Section 30 of LIC Act‚ 1956‚ only the Life Insurance Corporation (LIC) was authorized to transact life insurance business and the pension business was treated as a part of life insurance business according to the provision of the Insurance Act‚ 1938. In 1996 Government of India made a momentous decision to allow the
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------------------------------------------------- icici with icici bank merger For Mergers and Acquisitions in the BANKING SECTOR AAKANKSHA KUMAR * EXECUTIVE SUMMARY ICICI- Industrial Credit and Investment Corporation of India Limited (ICICI) was founded by the World Bank‚ the Government of India and representatives of private industry on 5 January‚ 1995. The objective was to encourage and assist industrial development and investment in India. Over the years‚ ICICI has evolved into a diversified
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Assessment of the external macro-environment in which the firm operates can be expressed in terms if the following factors Political • In Britain political awareness of the importance of the motorsport industry has grown in recent years especially during the Blair tenure. Frank Williams was knighted in 1999. • Political pressure on Formula One has also strengthened abroad‚ with other countries gaining the right to host the races. • The Asian Countries: China‚ Indonesia‚ Malaysia
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Discuss whether PESTEL analysis is too broad a framework to be of any real benefit to an organisation. Word count: Total: 1103 PESTEL analysis. There are a lot of different factors that might influence to an
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